TikTok, the explosively popular video-sharing social media platform, has become a major contender in the beauty influencing game. Magazines and websites all over the world regularly run articles on the most popular TikTok hacks and beauty products.
According to Roy Morgan, more than 2.5 million Australians used TikTok in 2020 – with a 52.4 per cent surge in the final six months of the year. More than 70 per cent of Aussie users are young and females outnumber males.
Gen Zers aged 16 to 28 are the most enthusiastic TikTok fans in Australia (1.04 million), followed by Generation Alpha (aged 6 to 13 years; 746,000) and Millennials (aged 31 to 45; 463,000).
Beauty brands are racing to the favourite social media platform for young girls and women in Australia and around the world. According to Skincare Hero, the US skincare advisory platform, the top 15 skincare brands out in front with the most hashtags and followers are:
1) The Ordinary
3) L’Oréal Paris
5) Versed, the US vegan brand
8) Mario Badescu, the A list derm brand favourite stocked by Mecca
10) Paula’s Choice
14) Drunk Elephant