If a week is a long time in politics, the world of beauty trends is just as fast-paced. Trendalytics, the US predictive data and retail analytics platform, keeps tabs on the beauty market on a monthly basis.

The company uses a predictive algorithm to identify beauty and fashion trends, sifting through mountains of data. Its latest report for April makes interesting reading, especially in light of the fact that disposable face masks don’t even make the top 25 bestselling beauty products on Amazon anymore after rating highly until the end of last year.

One of the biggest trends of the first quarter of the year is effortless beauty, a.k.a the French Girl look, notes Trendalytics, achieved through flushed cheeks, glossy lips and slicked-back hair.

1) Emerging Products

  • Pomade Stick – +74 per cent
  • Gloss Lip – +34 per cent
  • Full Coverage Concealer – +33 per cent
  • Blush Tint – +29 per cent
  • French Skincare – +25 per cent
  • Hair Concealer – +17 per cent
  • Kajal Eyeliner – +16 per cent
  • Inner Corner Eyeshadow – +15 per cent
  • Hair Oiling – +15 per cent
  • Under Liner – +1 per cent

2) Peaking Products

  • Eye Massager – +42 per cent
  • Heatless Curling – +14 per cent
  • Brown Nail Polish – +12 per cent
  • Waterproof Eyeliner – +11 per cent
  • Lash Serum – +8 per cent
  • Collagen Serum – +7 per cent
  • Keratin Conditioner – +7 per cent
  • Dark Lip Liner – +4 per cent
  • Inner Corner Eyeliner – minus 7 per cent

3) Waning Products

  • Shave Butter – minus 4 per cent
  • Neon Nails – minus 7 per cent
  • Rhodolia supplements – minus 10 per cent
  • Mousse Foundation – minus 11 per cent
  • Salicylic Acid – minus 14 per cent
  • Fragrance Oil – minus 16 per cent
  • Collagen Boosting – minus 20 per cent
  • Shea Butter Shampoo – minus 33 per cent
  • Negative Space Nails – minus 35 per cent

4) Safe Bet products

  • Hydrating Lipstick – +1326 per cent
  • Fishtail Eyeliner – +570 per cent
  • Liquid Eyeshadow – +174 per cent
  • Bare Nails – +106 per cent
  • Lip Blushing – +100 per cent
  • Serum Foundation – + 97 per cent
  • Eyeshadow Stick – + 7 per cent
  • Graphic Eyeliner – + 61 per cent
  • Lip Stain – +52 per cent

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