Trinny London has expanded its results-driven skincare range with The Elevator, a targeted concentrate formulated for the neck and décolleté—two of the most overlooked yet age-prone areas in skincare routines.

The launch comes amid a global surge in demand for specialised neck treatments. The neck cream and mask sales market was valued at US$1.5 billion in 2023 and is projected to reach US$2.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.2%, according to Data Intelo. Rising consumer awareness around skincare beyond the face, coupled with a global ageing population, is fuelling this growth. Consumers—particularly from the baby boomer generation—are increasingly seeking targeted anti-ageing solutions with firming and lifting benefits.

Trinny London’s The Elevator addresses these concerns with its proprietary Cohesion Technology, designed to visibly lift sagging skin, smooth wrinkles, and reduce the appearance of dark spots. In clinical trials over 12 weeks, 90% of participants reported improvements in jawline definition, and consumer studies also showed a visible reduction in neck wrinkles and pigmentation.

“It’s taken a long time to develop a formulation in our lab that actually moves the dial,” said Trinny London Founder and CEO Trinny Woodall. “Our potent concentrate fights gravity with ingredients that lift and tighten to give you a neck you never want to hide away.”

How It Works
The Elevator is applied after serum, using three pumps massaged into the neck and décolleté with upward strokes. For best results, it should be used twice daily—followed by SPF in the morning and as the final step in the evening routine.

Key Ingredients

  • Isodonis japonicus phyto extract: strengthens the proteins that connect the epidermis and dermis.
  • Trinny London peptide blend (decapeptides, oligopeptides, nonapeptides): boosts collagen and elastin to firm and smooth skin.
  • Encapsulated alpha arbutin: penetrates deeper into skin for effective brightening and dark spot reduction.

With The Elevator, Trinny London taps into a rapidly expanding market segment, offering a science-backed product tailored to a growing consumer demand for complete, neck-inclusive skincare routines.

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