The growing travel and tourism industry, along with the increasing number of people having sleeping disorders as a result of fluctuating climate patterns and hectic lifestyle, is the prime factor contributing to the demand for sleep masks, according to Stratview Research.
Dr Steve Harris was on a long haul flight six years ago when he wished the eye mask he’d been given could help him to relax and to stop him from frowning, as well as block out the light.
Witnessing a gap in the market, the London-based aesthetic doctor decided to create his own bespoke sleep mask, in partnership with CurrentBody.
Founded in 2009, CurrentBody is an at-home beauty device company is known for its tech and LED expertise.
“I am thrilled to partner with CurrentBody, the global leaders in beauty tech, to launch my sleep mask,” Dr Harris said.
“I first came up with the concept back in 2014 but it took meeting the experts at CurrentBody to bring my vision to life. CurrentBody’s ability to translate my idea into an efficacious product is a dream come true.”
Dr Harris said his “revolutionary eye mask mimics the effects of anti-wrinkle injections – naturally”.
He said the mask works to target dynamic wrinkles (those created by expressions such as frowning or smiling), while the raised silicone dots on the mask stimulate pressure points on the face that calm brain activity, causing muscles to relax and emotions to calm.
Dr Harris said with clinical trials evidencing the reduction of fine lines and wrinkles by 64% on average, just 15 minutes of wear gives visible results that can last up to five hours.
The Dr Harris Mask is available from www.currentbody.com.au, RRP $165.