Australian sunscreen brand Ultra Violette has announced its expansion into the United States, marking its 30th international market. The brand, known for its Skinscreen formulas, will launch in the US through a retail partnership with Sephora.

Ultra Violette secures $15 million funding for North American expansion

From March 12, Ultra Violette products will be available online at Sephora.com, with a rollout to 592 Sephora stores starting March 27. The US product lineup will include Vibrant Screen, a new product exclusive to the US launch, along with Supreme Screen, mineral formulations Velvet Screen (Lean Screen) and Future Screen (Future Fluid), and Sheen Screen lip balm in two shades.

Founded by Ava Chandler-Matthews and Bec Jefferd, Ultra Violette was created to address the need for sunscreen that integrates with skincare. After three years and 107 sample iterations, they developed Skinscreens designed to offer high protection while feeling like skincare.

“Launching into the US is the most significant brand moment for us since we first introduced Ultra Violette to the world from my kitchen bench in Melbourne six years ago,” Chandler-Matthews said. “The enthusiasm from US consumers has been emphatic from day one whether via social DMs, website enquiries, or discovering us in one of our 29 other markets, they were crying out for a well-formulated sunscreen they could wear every day along with their other skincare and makeup products.”

“This is a hugely transformational moment for the business,” Jefferd said. “Due to varying global regulations around sunscreen, we weren’t sure if or when the day would come. We are so thankful to the Sephora US team who have been hugely supportive and so hands-on in helping to navigate the complexities of launching into the world’s largest beauty market.”

Ultra Violette is now available in over 30 countries, with all product development led in-house by its Australian team. One product is sold every minute around the world. The company aims to position sunscreen as a daily skincare essential for long-term skin health.

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