One of the main reasons many people don’t apply sunscreen as regularly as they should is because they don’t like the texture of many products.

In early 2019, Melbourne entrepreneurs, Ava Matthews and Rebecca Jefferd, launched Ultra Violette. A game-changing range of next-generation, high SPF sunscreens that not only looked good, but also felt great to wear because of a high percentage of skincare ingredients.

The brand’s hero product is Queen Screen.  In late 2021 Dream Screen SPF50 Tinted Veil made its debut and became an instant hit as a benchmark tinted moisturiser.

Ultra Violette was launched in Sephora Australia and New Zealand in 2020 and is now the beauty retailer’s #5 best-selling skincare brand. Total sales reached $10 million in 2021.

Last year saw the launch of the brand in the UK through major retailers such as Space NK, Cult Beauty and Net-A-Porter. Ultra Violette also entered the Hong Kong market via upmarket department stores Lane Crawford and Joyce.

Europe and Southeast Asia are the twin targets this year. In April, selected Ultra Violette products rolled out in 14 markets, including France and Germany, through Sephora online and the entire range will follow suit in-store by next year.

Following its success in Hong Kong, Ultra Violette is now available online and in 40 Sephora stores in five Southeast Asian markets, including Malaysia.

Our ultimate goal is to build a global brand and ensure that customers all over the world can future proof their faces with Ultra Violette, says co-founder Rebecca Jefferd.

“We had this in mind when we first partnered with Sephora ANZ in 2020 and they have been an incredible support in championing our small Aussie brand and sharing our success with their European and southeast Asian counterparts.

“Sephora and the broader LVMH team have been an incredible supporter of local brands, and we are thrilled to be expanding within their network as the number one prestige beauty retailer globally.”

Ultra Violette is available through its own dedicated website –, Adore Beauty and The Iconic.

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