Celebrating the launch of the new Versace Pour Femme Dylan Turquoise feminine fragrance, the brand revisits the Dylan collection with a holiday on the Mediterranean.

Evoking an escape to secluded islands, the Dylan Turquoise campaign is reminiscent of a beach party at golden hour overlooking the sea.

Captured on an island off the coast of Sardinia, the island’s sparkling waters match the tones of the fragrance.

Characterised by crystal clear waters framed by unique rock formations, the private island boasts incredible colours and light.

An idyllic Versace beach universe inhabited by glamourous personifications of the fragrance – namely Hailey Bieber and Bella Hadid, who front the new campaign – is depicted.

Dressed in aquamarine Versace Crystal Mesh, Hailey exemplifies the exuberance of the fragrance’s zesty notes.

Australia is the first market to launch in the world. 

Bella Hadid and Hailey Bieber.


Chief creative officer – Donatella Versace

Film director – Gordon Von Steiner

Photographer – Harley Weir

Art director – Kevin Tekinel

Stylist – Jacob K

Hair stylist – Syd Hayes

Make-up artist – Isamaya French

Models – Hailey Bieber, Bella Hadid, Louis Baines

Versace  Dylan Turquoise feminine fragrance is available October 4 from  Myer, David Jones and selected pharmacies.

RRP: Eau de toilette 50ml, $125, and eau de toilette, 100ml, $165

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