It’s been a big month for Victoria Beckham. Fresh from showing her spring/summer 2026 collection at Paris Fashion Week, the designer has also debuted her new Netflix docuseries, Victoria Beckham — and now, she’s set to make her mark on Australia’s prestige beauty scene with the launch of Victoria Beckham Beauty at Mecca.

For her highly anticipated Paris show, Wella Professionals and ghd teamed up with lead hairstylist Anthony Turner to create what he called “the ultimate effortlessly chic hair look.”

“Backstage, it was all about effortless, cool, and feminine styles — with an emphasis on strong, healthy hair,” said Turner. “I loved collaborating with Victoria Beckham to create a sleek, low ponytail that felt strong, yet feminine. To prep the hair and ensure flawless results, we used Wella Professionals and the ghd Chronos Max — my go-to tools for delivering beautiful hair backstage in record time.”

The look, inspired by The Virgin Suicides, was smooth, simple and timeless. Hair was prepped with Wella Professionals Ultimate Repair Miracle Hair Rescue and Ultimate Smooth Miracle Oil Serum, blow-dried using the ghd helios, then finished with the ghd chronos max for that glass-like shine and pulled-back precision. The look was set in place with Wella Professionals Perfect Setting Spray.

The ghd chronos range, including stylers, tongs and wands, remains a backstage staple at Fashion Week. Designed with the brand’s HD motion-responsive technology, the ghd chronos max delivers high-definition styles up to three times faster and with up to 90 per cent more shine, maintaining the optimum 185°C styling temperature for lasting results.

Victoria Beckham Beauty lands at Mecca

Adding to the momentum, Victoria Beckham Beauty has announced its exclusive Australian retail partnership with Mecca, launching in select stores and online at mecca.com from today, 21 October 2025.

“At Mecca, we’ve always been driven by a desire to redefine the beauty experience for our community,” said Lea Cranfield, Mecca’s chief of brands and buying. “We are constantly inspired by visionary founders who set out with a clear purpose and uncompromising standards, and it’s a privilege to bring Victoria’s vision, legacy and products to our customers.”

Founded in 2019, Victoria Beckham Beauty was born from the designer’s desire to create a modern, fashion-led beauty brand that pairs clean formulations with performance and style.

“Partnering with Mecca marks an exciting new chapter for us,” said Lauren Edelman, CEO of Victoria Beckham Beauty. “Their influence in shaping the Australian beauty landscape is unmatched, and their dedication to curating brands that lead with purpose and creativity deeply resonates with our brand ethos. Mecca is more than a retailer — they’re a beauty destination with a fiercely loyal community, and we’re honoured to be part of that.”

Read issue 85 of Retail Beauty below:

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