In August 2020, the brewers at Victoria Bitter partnered with leading Australian perfumers to create a big, bold scent for hard-working Australians.
Thirst. A Scent by VB is Australia’s fastest selling fragrance of all time, selling more than 25,000 units within 72 hours of launching.
A year on – and after 150,000 units sold – Victoria Bitter has launched a bigger and bolder version of the product, the Thirst Longneck, just in time for Father’s Day.
Victoria Bitter’s Marketing Director, Hayden Turner, said, “VB fans absolutely loved Thirst when it launched last year so we wanted to acknowledge this by giving them double the amount of the scent they love with a 150ml bottle.”
The new product has the same combination of bitter citrus and icy aromas, with a hint of hoppy accents.