Victoria Bitter brings beer to the bathroom with new grooming range.

With products containing freeze-dried VB, blokes around Australia can now reward much more than their thirst.

Products include VB exfoliating scrub to wash away the dirt and grime from the worksite, VB bath frothy to soak hard working muscles and a VB face moisturiser to restore the skin after it’s knocked off for the day.

Launching just in time for Father’s Day, the grooming kit includes selected products from the range and is available from the VB store and Chemist Warehouse for $59.99.

The full product range is also available exclusively from Chemist Warehouse, with products starting from $5.99.