The major multinationals are recovering from the impact of Covid-19. But the first half of 2020 dealt a blow to their bottom lines.
Mass brands weathered the pandemic storm in better shape. As did key players with a foot in both the prestige more reasonably priced beauty sectors such as L’Oréal and L Brands, according to the WWD Beauty Inc Top 100 rankings for 2020.
The eagerly anticipated list from the global fashion authority again confirms that the leading multinationals still control the lion’s share of the global cosmetics industry. The only two indie brands included in the rankings at numbers 90 and 96 were Huda Beauty and Anastasia Beverley Hills. Both companies received major injections of funds from leading private equity firms in 2017 and 2018 to boost further expansion.
At the top of the tree, Beauty Inc’s top 10 beauty majors for the calendar year 2020 also show a divide with only four attaining double-digit billion-dollar revenues. Only sales of makeup, skincare, haircare, suncare and deodorants were included in the final figures.
Top 10 beauty companies for 2020
- L’Oréal – US$31.95 billion; down 6.3 Per cent on 2019
- Unilever – US$22.17 billion; down 3.4 per cent on 2019
- The Estee Lauder Companies – US$14.2 billion; down 11 per cent on 2019
- Procter & Gamble – US$14 billion; up 0.7 per cent on 2019
- Shiseido – US$8.39 billion; down 18.4 per cent on 2019
- L Brands (Victoria’s Secret, Bath & Body Works) – US$7.24 billion; up 11.3 per cent on 2019
- Natura & Co (The Body Shop, Aesop, Avon International and major Brazilian brands) – US$7.23 billion; up 155.6 per cent on 2019
- Beiersdorf (Nivea, Eucerin, La Prairie) – US$6.28 billion; down 9.2 per cent on 2019
- LVMH (Sephora, Parfums Christian Dior, Guerlain, Givenchy) – US$5.99 billion; down 23.2 per cent on 2019
- Chanel – US$5.3 billion; down 22 per cent in 2019