Cult beauty favourite 1000HOUR, owned by Chemcorp International, has unveiled its most significant update in over 30 years, introducing a sleek new look and an expanded product range now available nationwide. Known for its iconic Lash & Brow Dye Kit that delivers salon-quality results from home, 1000HOUR has refreshed its branding and added new shades and products to meet the evolving needs of beauty consumers across Australia.

The rebrand preserves 1000HOUR’s long-trusted formulations while offering a fresh visual appeal that complements its expanding lineup. Among the new additions are a Lash & Brow Serum that promotes noticeable growth within 30 days, Brow Styling Wax for strong-hold definition, and Microblading Pen for precise, natural-looking brows. The product expansion also includes the innovative 3-in-1 Brow Pencil and Brow Cushion Duo, catering to consumers seeking quick, high-impact beauty solutions.


1000HOUR has kept fan favourites like its Lash & Brow Dye Kit and Lash & Brow Tint Kit, enhancing them with new shade options to suit diverse beauty needs. The Lash & Brow Dye Kit, available in seven shades, delivers smudge-free, water-resistant colour for up to six weeks, while the peroxide-free Lash & Brow Tint Kit now tints both brow hairs and the skin for a fuller effect in just three minutes.


In addition to updated classics, 1000HOUR’s new products, including the Micro Brow Pencil and Brow Styling Wax, are designed for effortless application and long-lasting impact, whether for everyday wear or special occasions. Each product is crafted to bring professional results directly to consumers’ hands, allowing them to achieve polished looks without the salon visit.


1000HOUR’s full product range is available at Priceline and online at 1000HOUR.com.au. Selected items can also be found at Chemist Warehouse, Big W, and other leading retailers, ensuring accessibility for beauty enthusiasts nationwide.

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