It’s been a big year for Wellness and Beauty Solutions (WBN), the company formerly known as The Total Face Group.
In March, the lifestyle and well-being specialist announced an order of $400,000 from Chemist Warehouse for its new MICRO-19 brand.
Two months later, The Giving Brands Company, a subsidiary of WBN, signed an exclusive deal with Thurston Agencies, the Australian strategic brand and distribution agency, to market and sell the ELLE Colour Cosmetics, Kids and Baby and MICRO-19 brands in Singapore, Malaysia and Hong Kong.
WBN operates 10 immersion clinical spas and a range of retail beauty brands, including NailKalm, JBronze, INfinite and Breathe professional body products.
The Giving Brands company has signed another lucrative agreement with French organic leader, Nature Cos, to distribute Couleur Caramel, France’s number one organic and natural makeup brand in Australia and New Zealand.
Couleur Caramel products are eco-certified and cruelty-free and have appeared on the red carpet and runway at the Cannes Film Festival and Paris Fashion Week.
Other brands owned by Nature Cos include Tan Organic, Les Senteurs Gourmandes artisanal fragrances, the Miss W and Signature organic makeup brands and L’atelier des Délices, the luxury green skincare brand.
WBN’s owned and licensed brands are sold online and through its large distribution network, including 1200 pharmacies nationwide, notably Priceline and Chemist Warehouse.