Puig, the Spanish fragrance, cosmetics and fashion giant, secured a majority stake in premium beauty brand Charlotte Tilbury Beauty back in 2020.
British make-up artist Charlotte Tilbury retained a significant minority stake and continued as chairman, president and chief creative officer.
The brand’s 2022 glamorous holiday campaign stars Kate Moss, actress Lily James, Twiggy and model Jourdan Dunn.
To celebrate the launch of its new 2022 holiday collection in Australia, a Studio 54 theme had guests decked out in their finest 70s disco to attend Studio Tilbury at Bar 83 in Sydney’s CBD.
Although Charlotte herself was unable to attend, Leah Bazin, PR & Advocacy Manager – EMEA at Charlotte Tilbury Beauty flew in for the soiree and invited guests to browse Charlotte’s famous Trinkets, Treats and Treasures online at the brand’s online virtual store, with a new metaverse experience that allows users to create their own personalised avatar and enter a 3D virtual shopping world.
Other notable attendees included Kate Waterhouse, Simone Holtznagel, Madeline Holtznagel, Bella Varelis, Jadé Brycki, Jodi Gordon, and Alyce Tran, who danced the night away on a custom-designed dancefloor that looked just like an eyeshadow palette to tunes provided by DJ Yemi Sul.
More than 100 influencers and media from key outlets posed atop a giant life-sized version of Charlotte’s Magic Cream for the ultimate photo moment, while enjoying makeup touch-ups by makeup artists using products from the new collection. Charlotte Tilbury Beauty is Leaping Bunny approved.
Event design by Mark Makers, PR and event products by TMCPR.
Images from the launch event below. Photography by Pat Stevenson.
