The quest for clear and radiant skin has been fuelled by TikTok-inspired trends, viral brand reviews, and the endorsement of skincare products by celebrities.
The hype surrounding the best skincare routines and products for achieving a glowing complexion continues to grow.
The skincare and beauty experts at Landys Chemist, based in the UK, have just released their Skincare Index, presenting a run down of the biggest brands, products and trends in the skincare industry this year.
They have highlighted the Top 3 trending skincare brands of 2023 below:
1. Drunk Elephant, skincare score of 9/10
The top trending skincare brand this year is Drunk Elephant, available at Mecca in Australia. Drunk Elephant is a brand that is committed to biocompatible skincare that uses active ingredients to help keep skin healthy. Searches for Drunk Elephant increased by over 114 per cent from 2021/22 to 2022/23, showing interest in the brand is on the rise. They also have over 1.4 million followers on Instagram.
2. CeraVe, skincare score of 8.67/10
Just behind Drunk Elephant is CeraVe, scoring 0.33 fewer out of ten. Although there were almost 20 million more Google searches for CeraVe in the past 12 months, the search volume had only risen by 28 per cent. CeraVe is also less popular than Drunk Elephant on Instagram as it has fewer followers and a lower engagement rate.
3. Tatcha, skincare score of 7.33/10
Tatcha, available at Mecca in Australia, is a Japanese skincare company. Tatcha says they promise to bring harmony from people’s skin to their soul. Tatcha has 1.2 million followers on Instagram, but a relatively low engagement rate of just 0.16 per cent.
A table of the Top 15 trending skincare brands below:
The findings also revealed the top skincare brands on Instagram, highlighting the skincare brands with the most followers.
Estée Lauder is the most followed skincare brand on Instagram, with almost a million more followers than Clinique. The American cosmetics giant was founded just after World War II and has grown to a giant multinational company that made US$14.3 billion in revenue in 2020.
A table of the Top 15 trending skincare brands below:
The full report can be found here.
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