In the fast-paced world of beauty retail, standing out on the shelf is crucial. With brands vying for a shopper’s attention, it’s not enough to rely on generic displays or store shelving to make your brand stand out and drive sales. To truly captivate your audience, investing in custom retail display solutions is a game-changer. This can transform your vision into a tangible, impactful retail experience that not only highlights your products but also aligns with your brand’s unique identity.

THE POWER OF CUSTOM RETAIL DISPLAYS
Custom retail displays are more than just fixtures; they are a strategic tool in your marketing arsenal. A well-designed display can enhance brand visibility, communicate your brand’s story, and influence purchasing decisions. For beauty brands, where aesthetics and consumer experience are paramount, the right display solution can make all the difference.

Here’s why custom retail displays are essential:

  • Tailored Brand Experience: Sitting product directly on the retail shelving or on off-the-shelf displays often fails to reflect the unique personality of the brand. Custom displays allow you to craft an experience that resonates with your target audience, enhancing brand recall and loyalty.
  • Maximised Product Visibility: A custom display can be designed to showcase your products in the best light, ensuring that they stand out among competitors. This is particularly important in beauty retail, where visual appeal is a significant driver of consumer interest.
  • Increased Engagement: Interactive and eye-catching displays can engage customers more effectively, encouraging them to spend more time exploring your products. Custom displays can incorporate features such as touchscreens, samples, or educational content to enhance customer interaction.
  • Optimised Space Utilisation: Custom displays can be designed to fit specific retail environments, making the most of available space. Whether it’s a small independent, a pharmacy chain or a large department store, a custom display ensures that your products are presented in the most effective manner.

FROM CONCEPT TO REALITY
We understand that bringing a custom retail display to life involves more than just design. Our approach is comprehensive, ensuring that every aspect of your display is meticulously planned and executed.

Here’s a step-by-step look at how we help beauty brands achieve their dreams:

  • Initial Consultation and Concept Development: Our process begins with a deep dive into a brand’s vision and objectives. We work closely with you to understand your target audience, product offerings, and marketing goals. This collaborative approach ensures that the final design aligns perfectly with the brand identity.
  • Innovative Design Solutions: With the brand’s goals in mind, our team of designers creates bespoke display concepts that are both visually striking and functional. We focus on aesthetics, functionality, engagement, and user experience, ensuring that the display not only looks great but also enhances the shopper journey.
  • Prototyping for Market Testing: Before finalising the design, we develop a prototype of your custom display. This prototype allows you to test the display in a real-world setting, providing valuable insights into its performance and appeal. It’s an essential step that helps us refine the design based on actual market feedback.
  • Refinement and Production: Based on the feedback from the prototype phase, any necessary adjustments to the design are made. Once finalised, we move into production, utilising high-quality materials and cutting-edge manufacturing techniques to bring your display to life.
  • Installation and Support: After production, our team assists with the installation of your custom display. We ensure that it is set up correctly and functions as intended. Additionally, we provide ongoing support to address any issues and make further improvements if needed.

THE BENEFITS OF MARKET TESTING WITH PROTOTYPES
One of the standout features of the process is the emphasis on prototyping; Testing your display in a market environment before full-scale production offers several advantages:

  • Real-World Validation: Prototypes allow you to see how your display performs in a retail setting, giving you a clear understanding of its impact on customer behaviour and product visibility.
  • Risk Mitigation: By identifying potential issues early in the process, prototyping helps mitigate risks and reduces the likelihood of costly changes during the final production phase.
  • Enhanced Collaboration: Prototyping fosters better communication and collaboration between our team and your brand, ensuring that the final display meets your expectations and objectives.

NOW IS THE TIME TO ELEVATE YOUR BRAND IN-STORE
In today’s competitive beauty market, the right retail display can be the difference between being noticed and being overlooked. Custom displays offer a unique opportunity to enhance brand visibility, engage customers, and drive sales.

At PoINT, we are dedicated to helping beauty brands achieve their dreams through innovative design, prototyping, and expert execution. If you’re ready to transform your retail environment and make a lasting impression, contact us today. Let’s bring your vision to life and set your brand on the path to success.


Explore PoINT’s extensive portfolio at www.pointretail.com. Or contact them: hello@pointretail.com or LinkedIn: point-retail

This article was first published in the Spring issue of Retail Beauty:

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