David Jones, also known as DJs, is celebrating 186 years this year and has reopened its revamped Beauty Floor at the Bourke Street flagship in Melbourne following a $15 million upgrade. The refresh includes new brands like Anastasia Beverly Hills, Rationale, and Aesop. Michelle Ruzzene spoke with the David Jones Beauty Buyers— the ultimate influencers—to reveal their top product picks.

DALLIS PILON (David Jones Buyer National Brands)

  • Anastasia Beverly Hills – Brow Wiz: As a former makeup artist, I know that brows are essential for framing your face. I absolutely won’t leave the house without filling and defining my brows. My go-to product for this is Anastasia Beverly Hills Brow Wiz. Its range of shades is not only inclusive but also allows the like of true blondes, who may not have had brows before, to achieve a natural and beautiful look. I also love that I can now visit the ABH Brow Bar in Bourke Street Mall after work for a brow shaping session—the only one in the Southern Hemisphere!
  • TYPEBEA G1 Overnight Boosting Peptide Serum – When I first tried TYPEBEA’s G1 Serum, I wasn’t sure if I would see significant results, especially since I have quite a lot of hair. I was pleasantly surprised; not only have I noticed new growth, but it’s also dense and healthy. The G1 Serum does more than just promote regrowth. It soothes my scalp and reduces fallout when I wash my hair. What really impressed me was when my hairdresser asked what I had been using because my roots are denser, and I have a lot of new hair growth. It has quickly become a staple in my nightly routine
  • GHD Chronos Ultra-Fast HD Hair Straightener National Brands -Naturally, my hair is coarse and quite dry, which has made it challenging for me to find the right styler. I’ve struggled with various stylers that either weren’t hot enough or didn’t hold my curls or waves well. This often led me to overcompensate with too much product. Since I started using the Chronos Styler, I’ve noticed a significant improvement. Not only does it hold my curls, waves, or straight styles effectively, but my hair breakage has decreased substantially. The even and consistent temperature technology of the Chronos Styler really delivers on its promises. It has quickly become my number one choice for all my hair styling needs. I would not go away without it!

“Since I started using the Chronos Styler, I’ve noticed a significant improvement. Not only does it hold my curls, waves, or straight styles effectively, but my hair breakage has decreased substantially.”

BEN MITCHELL (David Jones Fragrance Buyer)

  • LA PRAIRE Skin Caviar The Mist – This is limited edition, so get it now while you can. Exclusive to David Jones, it delivers the same hydration and skin renewal we love from the Skin Caviar range, but in a refreshing mist format. The chic glass bottle fits perfectly into your handbag and is reason enough to buy.
  • PENHALIGON’S AIUIa EDP – The latest addition to Penhaligon’s Trade Routes, AlUla delicately blends the sweetness of plum with smokey incense for the perfect unisex date-night scent.
  • AESOP Chamomile Concentrate Anti-Blemish Masque: It’s a great pleasure and very proud moment to bring Aesop back home to David Jones, and for all our customers who are keen to get their hands on their exceptional products, let this Chamomile Concentrate Anti-Blemish Masque be your first purchase back into the brand. It’s effective at keeping breakouts at bay, but so, so gentle thanks to its delicate formula enhanced with purifying botanicals to help reduce redness and inflammation.

“…let this Chamomile Concentrate Anti-Blemish Masque be your first purchase back into the brand.”

TANIA BALDASSARI (David Jones Contemporary Skincare Buyer)

  • Chanel Baume Essentiel Multi-Use Glow Stick – David Jones now has the first Chanel Beauty Cabines in Australia in our Elizabeth and Bourke Street stores, which can be booked online. I replicate the post-treatment glow at home with an all-time favourite, the Baume Essential Multi-Use Glow Stick in transparent on my cheeks, eyes and lips. It’s sheer and dewy, but undetectable.
  • EX NIHLO Santal Calling – Finally, a Santal fragrance that not everyone is wearing! A brighter fragrance than some of its competitors; this smooth, soothing scent will be perfect leading into summer. Available in Australia exclusively at David Jones from November.
  • ULTRA VIOLETTE Queen Screen SPF 50+ – Lightweight Skinscreen I am a stickler for sun protection – it’s a non-negotiable in my skincare routine and one of the best habits you can adopt. For me, it’s all about finding a product that is both effective and easy to use, like Ultra Violette’s super lightweight Queen Screen SPF50+ Luminising Skinscreen. As the name suggests, it offers high protection SPF with a rose scented, ultra-glow finish (and with a new and improved formulation to boot).

“…an all-time favourite, the Baume Essential Multi-Use Glow Stick in transparent.”

This article was first published in the Spring issue of Retail Beauty:

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