Klorane has teamed up with media personality Rebecca Judd to launch its new XL Dry-Shampoo with Oat Milk.
Judd has been an ambassador for Klorane’s dry shampoos for the past two years, calling the product “the absolute best performing dry shampoo on the market”.
And this claim is backed by fact. One can of Klorane’s Dry Shampoo is sold every 10 seconds around the world, according to Klorane worldwide billing (2018).
The brand was founded by pharmacist Pierre Fabre, who created the world’s first dry shampoo in 1971. His invention assisted bed-ridden hospital patients to keep their hair clean without using water.
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Almost 50 years later, Klorane is still refreshing hair and has become an integral styling aid. The new 250ml size was the natural next step to meet consumers’ many needs from the multitasking product.
Similar to all other Klorane products, Dry Shampoo with Oat Milk harnesses the power of botanicals along with pharmaceutical knowledge to be gentle on both the skin and environment.
The vegan-friendly, ultra-gentle formula owes its cleansing properties to an original combination of high-absorbent agents that soak up sebum on the scalp. Pure plant extracts work to leave the hair refreshed, voluminous and clean.
Judd uses dry shampoo to achieve the texture for her trademark waves. She advises spraying the product onto roots in sections from a 15cm distance.
“I then leave it for two minutes, allowing excess oil to be absorbed, before brushing through to remove any residue. My hair is left clean, lighter and more refreshed,” says Judd.
The 250ml size of Klorane’s Dry Shampoo with Oat Milk will be on counter from 2nd of September | Original and Tinted RRP $19.95