In August, Retail Beauty reported that Tennealle O’Shannessy would step down as CEO of Adore Beauty in early 2023 to helm IDP Australia, the international education experts.
The leading beauty e-tailer has announced that Tamalin Morton will take over the top job from January.
Morton is well-known to the beauty industry. Most recently, she was CEO of Best Friends Pets and My Pet Warehouse. But from November 2017 to July 2019 she was the general manager of Priceline Pharmacy.
Over the past 20 years, Morton has also held a string of senior appointments at Spotlight Retail, Kathmandu, Medibank and the Coles Group.
Adore Beauty bills itself as “Australia’s Biggest Beauty Democracy” and offers more than 200 leading global beauty brands.
It’s most recent Q1 2023 results reported that Adore Beauty reached $45.4 million in sales for the quarter. Loyalty program members were key to generating revenues, representing nearly 70 per cent of sales. The company’s active customer base is now 791,000 – a drop of 9 per cent.
During the first quarter of its financial year, Adore Beauty launched a second own brand label, AB LAB, and also on-boarded the Parfums Christian Dior and Huda Beauty brands. The company also expanded its New Zealand footprint, partnering with Laybuy, Zip Pay and Afterpay.
Morton significantly increased sales at Best Friends Pets over the past three years. She was also a major force in driving like-for-like sales growth at Priceline and oversaw the company’s Sister Club – one of Australia’s largest loyalty programs.
Marina Go, chair of Adore Beauty, noted that Morton’s extensive industry experience will be instrumental in fast-tracking company growth, and delivering on strategic initiatives to increase revenue, customers and margins over the short and longer term.
“She brings relevant category experience and a proven track record of driving growth”, added Go.
Adore Beauty is at an exciting juncture in its growth trajectory with two owned brands now successfully launched, said Morton. “In addition to the business’ clear growth strategy, I see additional opportunities for Adore Beauty to capitalise on its market-leading position to increase basket size, order frequency and profitability.”
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