Amore Pacific has boosted its global presence over the past decade with the international rollout of its power brands such as Innisfree, Sulwhasoo, Laneige and Etude.
South Korea’s largest beauty player wants a larger slice of the global beauty pie. The heavy-hitter has acquired Tata Harper, the US luxury green skincare brand, to leverage its clean beauty cred and fuel expansion in North America, Europe and Asia.
Tata Harper, the company’s eponymous co-founder, created the brand in 2010. An engineer by profession, she crafted efficacious, 100 per cent natural skincare under the banner “beauty made without compromise”.
Hero products include Resurfacing Serum, Retinoic Nutrient Face Oil, Water-Lock Moisturizer and Elixir Vitae, a hyper-potent serum.
With a major focus on the US market, Tata Harper is currently sold in 25 online stores, including its own dedicated website and Net-a-Porter, and 800 Sephora, Bluemercury and Neiman Marcus stores.
In Australia, the brand sells through Sephora. Its official Australian stockist is www.greenorganics.com.au
Alliance Consumer Growth, the US private equity firm, took a 15 per cent stake in Tata Harper in 2015. By 2017, the brand had reported sales of between US$60 million and US$65 million.
Tata Harper is a clean beauty brand instilled with the core values of healthy beauty – values that society and consumers are looking for today, notes Jinpyo Lee, Chief Strategy Officer at Amorepacific. “Fueled by Amore Pacific’s top-notch R&D infrastructure, we expect Tata Harper will be able to significantly expand its footprint in Western and Asian markets”.
Amore Pacific’s sales in the US surged 66 per cent during Q2 2022, led by Sulwhasoo, Laneige and Innisfree. The Tata Harper deal will be finalised in early Q4 2022 and co-founder Tata Harper will continue to lead her namesake brand.