Beauty brands worldwide have been hunting for funding, capital and investment to expand their reach in the hyper-competitive cosmetic and wellness categories for some time.
Few areas of skincare have expanded more rapidly than the acne sector during the Covid-19 pandemic. Stress, anxiety and mask-wearing have triggered breakouts, not only in teenagers and people in their 20s but also in older consumers aged in their 30s and 40s.
According to Grand View Research, the global anti-acne market was worth US$2.37 billion in 2020 and is expected to reach US$2.5 billion by the end of this year. The researcher predicts that worldwide sales will double to US$4.7 billion by 2028.
Rachael Tyers, a 25-year-old acne sufferer, co-founded tbh Skincare in March last year. The digital native brand was an immediate success and over the past 16 months has achieved revenues of $800,000 and fulfilled more than 10,000 orders.
Tyers reveals that her start-up venture was spurred by “a serendipitous encounter while working in the medical devices industry”. But the brand’s science-backed products incorporating a proprietary bio-film technology, dynamic image and packaging and supportive online community take most of the credit for tbh Skincare’s cut-through in a category dominated by multinationals.
The brand has three core products – Acne Hack Cream, Skin Shady 50+ sunscreen and Gentle Cleanser – which are sold individually or in bundle packs.
To fast-track further domestic growth and establish an overseas presence, tbh Skincare has teamed with Equitise, Australia’s industry leader in equity crowd funding, to raise $800,000.
We are now well-positioned for our next stage of growth, says Tyers. “We have multiple new product launches planned and will focus on continued expansion in Australia and then to international markets. This partnership with Equitise could not be more perfectly timed.”
Straddling the line between dermocosmetics, one of the fastest growing skincare categories, and pharmaceutical grade anti-acne products, tbh Skincare is allowing even small investors to get in on the ground floor. Currently, the company has a waitlist of 500 for its investment offer and other interested parties can register their interest from this week.
For further details, go to: www.equitise.com and look for tbh Skincare under current offers. Then click register interest and enter your name and email address.
According to Jack Hammett, Equitise Head of Investments – “At Equitise, we are seeing increasing numbers of fast-growing, digitally-native brands looking to raise capital, but few have their market covered quite like tbh does.”
As a customer-centric brand, it was fitting to offer our existing customers – those who love the product and joined our community – the chance to become even more a part of the tbh Skincare family as co-owners in the business, says Tyers.
“For as little as $250, individuals can buy shares in tbh Skincare and share our future success.”