More than 5,000 Australian shoppers have had their say and cast votes for their favourite supermarket and everyday products, in the annual Product of the Year Awards (POY) for 2022.
In the Female Grooming category, Church & Dwight took home the top gong with their Finishing Touch Finishing Touch Flawless Dermaplane Glow, while in the Men’s Grooming category, Edgewell Personal Care took home the gold award for their Bulldog Skincare Original Bamboo Razor.
The Personal Care award went to Woolworths for The Balnea Body Company Premium Body Lotion Geranium, Sandalwood & Neroli.
A panel of judges, comprising of various industry experts, first tested the products for quality, credibility, and innovation.
The resulting product finalists were then reviewed and voted on by 5,000 Australians.
Nielsen research is then used to determine the winners by evaluating the consumer responses using their six key innovation criteria which include:
1 . Relevance – Is the product fulfilling a need or addressing a problem?
2. Uniqueness – Does is stand out and bring something new to the category?
3. Excitement – How excited are they to use the product? Would they spread the word?
4. Likeability – Does it deliver what you want?
5. Distinctiveness – Does it add something new to its category?
6. Innovation – Is it an innovative product?
Leah Porter, Finishing Touch Flawless Product Manager, said: “Finishing Touch Flawless Dermaplane Glow is an innovative facial hair removal and exfoliation tool and has fast become a modern beauty staple for Aussie women. We are thrilled that Finishing Touch Flawless Dermaplane Glow has received a 2021 Product of the Year title and for it to be so well received by consumers.”
Product of the Year Director, Sarah Connelly said the “ongoing and unexpected restrictions have no doubt made Australian household consumption habits shift considerably”.
A full list of winners can be found here.