Although they have been around for decades, the market value for face masks worldwide has been steadily increasing and is expected to grow from about $44.49 billion in 2018 to nearly $69.27 billion dollars in 2025, according to Statista.
The vast majority of this market value can be attributed to the Asia Pacific region, where face masks are extremely popular compared to the rest of the world, the market and consumer data company says.
Meanwhile, Transparency Market Research reports that Generation Z is igniting growth for the beauty facial mask market with the rising influence and awareness about natural products and their benefits for the skin.
It cites the availability of a wide variety of masks such as clay masks, thermal masks, peel-off masks, sheet masks, cream masks, and others as creating diverse growth opportunities for the beauty facial mask market.
Furthermore, masks based on a specific skin type or skin concern will breathe fresh air of growth in the beauty facial mask market.
Eau Thermale Avène, owned by Pierre Fabre Group, hosted a High Tea event at L’Heritage to celebrate their three anti-ageing ranges and its newest addition, the DermAbsolu Recontouring Mask.
Guests attended the event with an inspirational woman in their life, where they were invited to take beautiful French-inspired portraits together and enjoy the delicious High Tea.
CoCo Giddings, Product Specialist/Trainer at Pierre Fabre Group, spoke about the new mask and said the recontouring mask restores firmness, hydrates and illuminates the skin.
“The Avène DermAbsolu Recontouring Mask helps the skin to visibly combat the signs of ageing, thanks to a unique combination of key ingredients,” she said.
“The blend of bakuchiol and glycoleol visibly hydrates, firms, tones and illuminates the skin, while helping protect against collagen depletion and intensely nourishing the skin. Bakuchiol and glycoleol also help promote the absorption of key ingredients in the DermAbsolu Recontouring Mask. This includes niacinamide, which brightens, smooths, and evens out skin texture as well as pro-vitamin C, which helps boost collagen production and restore radiance, softening the signs of ageing.”
Bakuchiol is a natural alternative to retinol without having any of the negatives associated with retinol.
Images from the launch event below.
