The Ageless Radiance Club, Australia’s leading event dedicated to beauty, wellness and longevity, made its Queensland debut earlier this month with a sold-out program at The Calile Hotel, Brisbane.
Following the success of its inaugural event in September 2024 at Sydney’s Intercontinental Hotel in Double Bay, the Brisbane edition attracted 180 guests—ranging in age from 26 to 82—highlighting growing demand for intelligent, stylish, and science-led experiences that speak to women across life stages. The Sydney launch drew 170 influential women aged 45 and over, a demographic often overlooked by marketers despite accounting for 41% of Australia’s female population and holding the highest household incomes.
Founder and Ageless by Rescu editor Bahar Etminan, who hosted the opening Welcome & Blueprint Panel, said the sold-out response across both cities “confirms that women are hungry for experiences that speak to their complexity—beauty, wellness, science and joy all in one space. Ageless Radiance Club isn’t just an event. It’s a celebration of who we are at this stage of life and who we’re becoming.”
With a background that includes senior roles at Estée Lauder Companies and Gucci Timepieces, Etminan brought a high level of industry insight to the curation of the event. “There’s a real desire for elevated conversations around longevity and vitality,” she said, “paired with the glamour and fun of being immersed in new ideas, innovations and personal care.”
The Brisbane program expanded on the Sydney format, introducing a dedicated Ageless Experience Centre where guests could engage with experts and brands in beauty, wellness and aesthetics. “We introduced a true highlight this year,” Etminan said. “Guests explored the latest in beauty and wellness tech, from Nioxin’s in-depth scalp analysis with their trichologist Dr Rob, to real-time consultations with Dr Gary Cussell of Rejuvaus. Rosi Fernandez, CEO of La Prairie, personally welcomed VIPs to their sound bath experience. This calibre of founder and expert access is rare, and it created a sense of intimacy and trust that’s very hard to replicate.”
The lineup featured 17 speakers and panellists including Dr Agnes Warcalowski, Dr Lily Vrtik, Dr Scott Allison, Dr Leona Yip, Professor Derek Richard, makeup artist Michael Brown, executive presence coach Lara Nercessian and Core Restore Co. founder Heather Anschau. The day began with a sunrise stretch and sound bath in the hotel’s amphitheatre, hosted by Caren Michaels.
Vitality emerged as a key theme throughout the program. “That was the word I heard again and again,” Etminan said. “Not as a vague aspiration but as something tangible and actionable. Our speakers shared insights into how we can optimise our bodies, minds and routines for longevity.”
The emphasis on visibility also struck a chord. “So many women expressed how rare it is to be in a space that truly celebrates this life stage without apology or euphemism. We don’t whisper about ageing. We shine a light on it.”
Measuring success, according to Etminan, goes beyond ticket sales. “For me, success is in the moments,” she said. “The woman who got her first-ever scalp diagnosis after struggling silently for years. The guest who said the La Prairie sound bath unlocked a part of her that had been dormant. The hundreds of messages we’ve received from women saying they felt seen, inspired and empowered.”
Event highlights included a curated gift bag featuring products from La Prairie, The Iconic, Skinceuticals, Oroton, Camilla, mesoestetic, Melrose Health, Wrinkles Schminkles, Bon Patch, and more. VIPs received additional luxury gifts from La Prairie, with further prize giveaways from Meta, CurrentBody and Shark FlexStyle throughout the day.
Supported by partners including La Prairie, The Iconic, Melrose Future Lab, Rejuvaus, EMSELLA by BTL Aesthetics, Rejuran, and Gwinganna Lifestyle Retreat, the Brisbane event cemented Ageless Radiance Club’s position as a leading platform for women seeking informed, elevated conversations around beauty, wellness and longevity.
“The appetite isn’t just strong—it’s evolving,” Etminan said. “Our audience is savvy, engaged and ready for more.”
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