Benefit Cosmetics, owned by LVMH and globally recognised as the number one brow brand, has expanded its acclaimed brow product lineup, Precisely My Brow.

The beauty giant has added two new products to the range: the Precisely, My Brow Detailer and Precisely, My Brow Wax.

The new Precisely, My Brow Detailer features the market’s finest tip, for crafting microfine, detailed lines that enhance the natural hairstrokes. This detailing pencil comes in six shades, with a waterproof and smudge-proof formula.

Complementing this is the Precisely, My Brow Wax, a full-pigment sculpting wax. Available in 12 shades, this product comes with a unique dual-sided brush for mess-free application. Its smudge-proof and sweatproof qualities make it a must-have for the Australian humidity.

To mark this launch, Benefit Cosmetics hosted a ‘back to school’ themed event dubbed Benefit High. The celebration featured a marching band, a nostalgic school bus ride and more school themed activities.

The latest offerings from Benefit Cosmetics are now available at Myer, Sephora, Adore Beauty, and The Iconic.

Images from the launch event below:

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