The Australian skincare products market is projected to register a compound annual growth rate of six per cent during the next five years, from 2023 until 2028, according to Mordor Intelligence.
In 2021, Bondi Sands expanded their renowned self-tan and suncare range to include 17 affordable skincare products.
The range covers five essential skin solutions: Cleanse, Treat, Hydrate, Mask, and Protect.
“With natural ingredients like papaya enzyme, watermelon extract, green coffee bean, desert lime extract, and blue spirulina, the Everyday Skincare products rival high-end brands in terms of efficacy, without the hefty price tag,” said Blair James, co-founder of Bondi Sands.
“All the products are priced below $23 while still delivering premium quality and effective results, thanks to the inclusion of potent active ingredients and nourishing Australian botanicals.”
To showcase the efficacy of the range, Bondi Sands collaborated with renowned facial salon Self by The Parlour Room to conduct a blind facial treatment experiment.
Shelby Treloar, Global & APAC Brand Manager (Skincare) at Bondi Sands (pictured below), said: “Being blindfolded upon entrance helped add intrigue and a touch of theatre prior to attendees enjoying a 45 minute bespoke facial, to either Exfoliate and Hydrate or Brighten and Hydrate their skin, curated entirely with products in the Everyday Skincare range.
“When Everyday Skincare was unveiled post their facial, guests were both surprised and delighted to hear that the luxurious facial they had experienced was using affordable and accessible products from Bondi Sands Everyday Skincare, all priced under $23.”
Natalie Ferrari, founder of Self by The Parlour Room, said “consumers today are more knowledgeable about the ingredients they apply to their skin than ever before”.
“Using the Everyday Skincare range felt like indulging in a truly luxurious experience. The key to achieving beautiful, radiant skin is to focus on utilising the right active ingredients that address specific skin concerns.”
Bondi Sands’ Everyday Skincare Range is available at bondisands.com.au, as well as retailers including Coles, Chemist Warehouse, and Priceline.
