Cosmoprof Worldwide Bologna has been cancelled for 2020.
Instead, the 53rd edition of the global cosmetic beauty expo will take place in 2021.
“The current economic scenario and COVID-19 emergency all over the world require us to postpone Cosmoprof to next year,” said Gianpiero Calzolari, president of BolognaFiere Group.
“It has been a tough decision, but our main goal now is safeguarding exhibitors and operators, allowing them to present to the market at their best and obtain the most efficient results. We will soon communicate the new dates.”
A digital format of the conference, WeCosmoprof, presented by Cosmoprof Worldwide Bologna, will be held from June 4 to 10.
This has been organised with the support of ITA (Italian Trade Agency), the Italian Ministry of Foreign Affairs and International Cooperation, and in collaboration with Cosmetica Italia – Personal Care Association.
Enrico Zannini, general manager of BolognaFiere Cosmoprof, said WeCosmoprof “was born in the hope of meeting again in 2021 at the 53rd edition of Cosmoprof Worldwide Bologna, to face together the new opportunities and future scenarios”.
“WeCosmoprof is our concrete contribution to the restart of economic activities for exhibitors and operators in our community,” he said.
“Cosmoprof has been a connection provider for over 50 years, a business facilitator all over the world, and it has based its uniqueness on the importance of physical networking between supply and demand. In a scenario imposing limits on displacements and physical interactions, our role requires us to offer alternative opportunities for business relationships in the sector.”
WeCosmoprof will be available to exhibitors, buyers, distributors, and retailers from the Cosmoprofcommunity.
The core will be the networking between companies and operators, with the match-making services of the Cosmoprof My Match software, a consolidated tool for business relations of Cosmoprof Worldwide Bologna.
Virtual rooms will be available to exhibitors and buyers, where they can have a preview of new products and services, deepen opportunities for further developments in the relevant markets, and negotiate orders and contracts.
In addition to the match-making platform for B2B activities, CosmoTalks Virtual Series will offer 30 webinars.
Cosmo Virtual Stage will present training sessions, focused on new consumers habits and trends, and much more.
The digital inventory will be available in Italian, English, French, Chinese, Arabic, and Portuguese, thanks to the Beauty Made in Italy project, supported by the Ministry of Foreign Affairs and International Cooperation and ITA – Agency.