Coty Inc, a global beauty leader, has announced a long-term licensing agreement with Swarovski, a leading name in luxury crystals. The partnership will focus on developing, producing, and distributing a new line of fragrances, with the first products set to launch in 2026.
The collaboration aligns with Coty’s strategy of diversifying its product portfolio and establishing partnerships with global brands. For Swarovski, this marks a significant step in expanding its presence in the beauty industry and diversifying its offerings.
Jean Holtzmann, Coty’s Chief Brands Officer Prestige, said: “We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges. Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia. This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality.”
Meanwhile, Michele Molon, Swarovski’s Chief Commercial Officer, added: “Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty’s extensive industry expertise. Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.”
Coty, a company with a presence in over 125 countries, will leverage its expertise in beauty product development to bring Swarovski’s designs to the fragrance market. Meanwhile, Swarovski, with a footprint in 140 countries and 2,300 boutiques, will enhance its brand visibility and reach through this partnership.
The partnership reflects a shared commitment to quality and innovation, with a focus on creating products that resonate with modern consumers.
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