Australia’s most anticipated event in the natural and healthy living sector, Naturally Good, is welcoming registrations for its upcoming expo. Scheduled to take place at the Sydney International Convention Centre on the 3rd and 4th of June, 2024, the event marks its ninth year with promises of unprecedented innovation. With over 200 exhibitors and more than 20 presentations, attendees are set to explore the latest products and consumer trends that are shaping the natural industry.
WHAT IS NATURALLY GOOD?
Naturally Good is not just an expo but a celebration of trailblazing brands across Beauty & Personal Care, as well as various other sectors, including Food & Beverage, Home & Living, Vitamins & Supplements, and Beauty & Personal Care. “Our mission is to consolidate trendsetting natural health products from specialty retailers into one accessible platform,” said Sofie Teh, Naturally Good Product Manager. “This enables buyers to directly experience the excellence of these products, affirming their popularity and efficacy.”
This year, the expo places a spotlight on the Natural Beauty Industry, introducing a Beauty Stage curated by Cathy Tolpigin of The Green Edit. This platform is dedicated to delivering firsthand industry insights through the experiences of leading figures, focusing on pivotal topics like men’s grooming, tween and TikTok beauty trends, inclusivity, and the implications of ageing.
“Australian consumers are quickly becoming more conscious of the impacts that skincare and makeup have on their holistic health,” Sofie said. “With this has come a surge of Australian brands that meet the consumers’ priorities and the growth in demand.”
NATURALLY GOOD SUMMIT
The Naturally Good Summit kicks off on Monday June 3, starting at 7.30am and continues until 2pm, offering a packed schedule to help participants stay ahead of the curve. The summit will cover a wide range of topics critical for understanding and capitalising on the latest trends and influential factors that are shaping product and brand innovation, marketing strategies, and consumer behaviour. Keynote speakers for the summit include Maha Corbett and Sally Obermeder, co-founders of SWIISH. Other first speakers announced are Jessica Gordoun of Ranged Pty Ltd, Alex Cornish of Ordinary Equity, Roz White of White’s IGA Group, and Chelsea Ford of Foodpreneurs. These speakers are set to share their insights and experiences, providing valuable learning opportunities for all attendees. The summit also offers an excellent networking opportunity, where participants can connect with key retailers, distributors, and other industry players. This networking is aimed at fostering relationships that could lead to future collaborations.
RETAIL BEAUTY EXPERT PANEL
Nicci Herrera, the owner of Percolate Media, the publisher of Retail Beauty, will be orchestrating an engaging panel at this year’s expo. Under her skilled moderation, the panel will delve into the pressing topic: “Hold on to, and gain more of your retail space.” This discussion will explore the art of maximising retail presence through strategic visual and physical enhancements, savvy tips for securing more shelf space, and innovative tactics for reclaiming lost ground in the retail battleground.
Join us on Tuesday, June 4, from 9am until 9.45am for a panel discussion and Q&A session at the Nourish Stage. The dialogue will be followed by a networking opportunity from 9:45am until 10.30am, providing a perfect setting to connect with peers and industry leaders. Don’t miss this chance to gain invaluable insights and strategies from this year’s assembled experts at the forefront of retail beauty.
BEAUTY STAGE
Get ready for the electrifying Beauty Stage at the 2024 event, led by Cathy Tolpigin from the Green Edit. This platform invites all beauty brands and retailers to explore the latest innovations in the beauty industry. Over two days, speakers will delve into pressing topics like clear beauty, the impact of social media trends, and sector-specific challenges and opportunities.
Key themes for 2024 include the rise of clear beauty, the importance of engaging older women in retail, navigating skincare beyond fleeting trends, understanding the booming male grooming market valued at $78 billion, exploring sustainable luxury in fragrances, and increasing cancer awareness within the beauty and wellness industries. The agenda is packed with insightful sessions such as ways to cut salon waste, becoming a sustainable retailer, understanding plastic neutrality, building customer loyalty, and strategic marketing for sustainable businesses.
PITCH FEST
The second day of the expo will feature the Pitch Fest competition, where innovative product pitches will be presented, offering natural, healthy, and sustainable solutions. This addition reflects the growing consumer engagement and awareness in the natural health sector.
AWARDS GALA
Discover the 2024 winners revolutionising the natural products sector with their innovative and sustainable offerings. Celebrate the exceptional quality and creativity of top brands shaping the future of retail. This awards night is an essential gathering for recognising industry innovation, featuring The Naturally Good Awards, which honour excellence across 14 categories, including the new People’s Choice Award determined by public vote. Ticket price: $75. Event details: Monday, June 3, 7 – 9pm.
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