Australians are major fans of minimal or non-invasive cosmetic procedures. In May, the Cosmetic Physicians College of Australia (CPCA) reported that the market for injectables such as dermal fillers and Botox had topped $1 billion for the first time.
Dermal fillers which add volume to the face and lips were a major national obsession last year, with the number of procedures in Australia increasing by 25 per cent.
The Australian aesthetic devices market is also on a roll, reports Mordor Intelligence. Sales reached $295 million in 2020 and are expected to reach $544 million by 2026.
CurrentBody, the global leader in beauty tech and beauty LED, is targeting both markets with the release of its new Lip LED Perfector in Australia on July 23.
Founded in 2009, UK-based CurrentBody boasts celebrity fans such as Kourtney Kardashian, Victoria Beckham, Jessica Alba and The Crown‘s Olivia Colman, mainly for its best-selling anti-ageing LED face mask.
Billed as a world first, the new Lip Perfector promises to rejuvenate the lips and surrounding area. Featuring 56 LED lights, the four wavelengths – Red 633nm, Deep Red 660nm, Amber 602nm and Infrared light 85nm – feed the skin with nutrients and oxygen, boost circulation and reduce redness and stimulate the body to create collagen to plump and firm the lips. The average three minute sessions also help to minimise nasio-labial folds and lines around the lips and improve skin elasticity for instant and long-lasting results.
The CurrentBody Skin LED Lip Perfector is fully re-chargeable, hands-free and made from medical grade silicone. Available exclusively from www.currentbody.com.au; RRP $265.
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