Ceramides are lipid molecules found in the uppermost layer of the skin, keeping it hydrated and protecting it from the environment. They protect the skin and prevent it from dryness and infection. Many creams and moisturisers contain ceramides.
According to Glimpse, which tracks topics across the internet to identify growing trends, interest in ceramides grew 18 per cent over the past year, compared to the year before, putting it at a current volume of 23K searches per month, as of last month.
Ceramides are talked about more on TikTok than any other social media channel, Glimpse states, and this may be because TikTok’s audience is largely interested in health and beauty topics.
First created in 1990, Elizabeth Arden’s Ceramide Capsule Serums were an innovation at the time.
To celebrate the current products in the range, including Advanced Ceramide Capsules Daily Youth Restoring Serum, Ceramide Micro Capsule Skin Replenishing Essence, Hyaluronic Acid Ceramide Capsules, Vitamin C Ceramide Capsules, Retinol Ceramide Capsules and Visible Brightening Spot Correcting Night Capsules, media were invited to take part in a skincare masterclass.
Hosted by Sarah Tarca and Sherine Youssef, the ex-beauty editors behind Gloss Etc, and Nica Marcello, National Education Manager Revlon & Elizabeth Arden, guests engaged in a skincare routine at an outdoor table set up at a private home, In the Arch, in Sydney’s Rose Bay.
Guests were also invited to use the Retinol Eye Cream, Lift & Firm Day Cream, Lift & Firm Eye Cream, Lift & Firm Night Cream and the iconic Cleansing Oil.
Nica spoke about the travel-friendly, single-dose capsules and explained that all products were “pure, potent and precise” and the capsules were made from vegetable oil, making them completely biodegradable.
Images from the launch event below:
