Out of the five early indicators of ageing – hands, face, eyes, neck and elbows – the most visible is the eye area. It’s the place we look first when we meet and greet, even watching the television, it’s the eye area we focus our gaze on. We’ve heard it so many times before that it’s due to the skin’s thinness around the eyes but research keeps coming out about how we can slow down these signs of ageing.
“With advanced skin-identical ceramide anti-ageing technology, our iconic capsules work better than ever. Ceramides, together with other lipids (fatty acids and cholesterol), play a crucial role in maintaining the strength of skin’s lipid barrier, keeping skin hydrated, firm, plump and perfectly supple by preventing water loss. Research shows that this ideal blend of ingredients helps maximize the protective capabilities of the skin’s first line of defense against ageing signs. Ruscogenins, Hops Extract and Palmitoyl Hexapeptide-14 have been added to treat puffiness, dark circles, fine lines and crow’s feet”.
– SHERYLL THOMPSON – NATIONAL TRAINING MANAGER, NEW ZEALAND
TWIST TO UNLOCK THE SECRET TO YOUTHFUL-LOOKING SKIN WITH NEW ADVANCED CERAMIDE CAPSULES DAILY YOUTH RESTORING EYE SERUM.
Talking ceramides is synonymous with Elizabeth Arden which has the Ceramide franchise. Earlier this year, Elizabeth Arden revealed the next generation of their iconic Ceramide Capsules with the launch of Advanced Ceramide Capsules Daily Youth Restoring Serum. Now, this new and improved Ceramide technology has been reimagined for the most delicate part of the face – the eyes.
Ceramides represent about 40-50% of the essential lipids found in the stratum corneum and have been found to be a crucial component for maintaining skin’s lipid barrier function. However, skin’s moisture and ceramide levels decline rapidly with age, resulting in visible wrinkles, loss of firmness and causing skin to appear dry and dull.
Leveraging more than 25 years of research, Elizabeth Arden has updated the existing formula for eyes, adding nine new ingredients to not only replenish essential, naturally-occurring lipids, but also help support skin’s natural renewal process, in addition to targeting the key signs of ageing around the eyes for a younger and brighter look. The result is a serum that immediately enhances skin’s natural barrier, increases moisturisation within the surface of the skin and minimises the appearance of fine lines and wrinkles.
Each golden capsule is biodegradable, fragrance and preservative-free – designed to deliver a fresh, concentrated dose of moisture-boosting serum packed with even more advanced Ceramide technology than before.
KEY BENEFITS:
- Helps support skin’s own natural collagen for a firmer look
- Minimises the appearance of lines, wrinkles and crow’s feet
- Visibly reduces puffiness around the eyes
- Improves texture for noticeably smoother, softer, younger-looking skin
- Immediately helps strengthen skin’s natural protective moisture barrier
- Clinically, dermatologist and ophthalmologist tested and safe for sensitive eyes
BEAUTY ADVISOR TRAINING
“We’ve developed a new Red Door Speed Service – TONE IT UPTOWN CERAMIDE EYE MASSAGE: featuring three different eye massage techniques to highlight the benefits of the capsules:
- An acupressure eye massage to promote lifting and toning of the eye contour. It will instantly tone the eye muscles and firm the skin around the eyes.
- An age-defying European-style massage that will instantly minimise the look of fine lines and wrinkles around the eyes.
- A soothing lymphatic massage to brighten and refresh the eyes. This eye massage is wonderful to move away sluggish fluid under the eye area to help reduce the look of puffiness and minimize the look of dark circles.
The Red Door Speed Service carries the Elizabeth Arden DNA of innovation, expertise and exceptional touch. Spreading our legacy by offering a “wow” experience for each and every customer at our counters.
Another key focus for BAs is to communicate to the customer the importance of using serum specifically formulated for eyes due to the skin being thinner, with compromised blood flow and lack of oil glands.
The key benefits to using the Advanced Ceramide Capsules Daily Youth Restoring Eye Serum should be highlighted to potential customers: this triple-powered, anti-ageing serum is packed with moisture-preserving ceramides and potent botanicals that reduce the appearance of key ageing signs around the eyes to reveal a visibly firmer, smoother, brighter look”.
Advanced Ceramide Capsules Daily Youth Restoring Eye Serum 60 piece RRP $115 ON COUNTER NOW!