Elucent Skincare launched their new campaign over a high tea at The Langham, Sydney, in conjunction with Chemist Warehouse.
Owned by Ego Pharmaceuticals, Australian-owned and based in Melbourne, the company has led the way in the development, manufacture and marketing of innovative skincare products for more than 65 years.
From its inception as a family business in 1953, Ego has grown to become a world leader, producing a comprehensive dermatological skincare range for sale in Australia and around the world.
Elucent Skincare’s new campaign with the tagline, ‘No BS, Just Anti Ageing Science’, was promoted at the event, hosted by Jo Stanley, co-host The House of Wellness TV show and podcast.
Dr Jane Oppenheim, Ego Pharmaceuticals Scientific & Operations Director, said the range was created for Australians by Australians.
She said the products were formulated by combining innovative research with expert skincare science, using ingredients such as Alpha-Hydroxy-Acids (AHAs), that helped to reduce the visible signs of ageing.
Sydney Dermatologist Dr Eleni Yiasemides also spoke at the event, highlighting the importance of wearing SPF and avoiding prolonged sun exposure to reduce the risk of UVA and UVB damage to skin.
Images from the high tea, taken by Esteban La Tessa, below.
Sydney Dermatologist Dr Eleni Yiasemides. 
Dr Jane Oppenheim, Ego Pharmaceuticals Scientific & Operations Director. 
Laura Lock, Ego Pharmaceuticals. 
Jessica Casey, Mary Kechichian and Laura Lock from Ego Pharmaceuticals / Elucent with Dr Jane Oppenheim. 
Jo Stanley, co-host The House of Wellness TV show and podcast. 
Florence Fahmy. 
Retail Beauty Editor Michelle Ruzzene and Chemist Warehouse Group PR Manager Alex Bateman. 
Jo Stanley addresses the guests. 
Dr Jane Oppenheim talks about AHAs. 
Tamera Francis. 
Dr Jane Oppenheim, Jo Stanley and Dr Eleni Yiasemides.