The home fragrance market size was US$22.9 billion ($33.5 billion) in 2019 and is projected to reach US $27.6 billion ($40.5 billion) by 2027, according to Fortune Business Insights.
Beautifully crafted candles are especially popular during the Christmas gifting season as they make great gifts.
Nicole Eckels is the co-founder and CEO of Sapphire Group, the umbrella company for Glasshouse Fragrances.
Glasshouse Fragrances was founded in 2006 in Australia after Nicole noted a clear gap in the market between the high-end fragrance products brands from Europe and the non-fragranced, low-end brands.
The company is a leading manufacturer of high-quality fragrant products for home and personal use including candles, room sprays, reed diffusers, eau de parfums, bath and body care more.
Its highly anticipated holiday collection, Happy Happy, has launched and this year it’s all about joy overload and “maximalism”.
The 25-piece collection features wild animal prints and clad pattern play mixed with the brand’s iconic gold and can be found online.
To celebrate the launch, media and influencers were invited to an immersive Christmas cocktail party at art gallery Cement Fondu. Images from the launch event below.
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