Go Healthy expands offering with Pro Series range

Launched in 2008, New Zealand brand Go Healthy is the number one supplements brand in its home country, with its focus on product purity, potency and innovation.

It announced the expansion of its Australian offering with the launch of a brand-new range – Go Healthy Pro Series – to media over lunch at 12-Micron, Barangaroo.

The Pro Series range includes 18 new products designed to support overall health and wellbeing.

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According to Go Healthy Australia’s General Manager, Alex McDonald, the new range was formulated with two things in mind: supporting wellness through premium ingredient combinations, and convenience.

“As Go Healthy continues to go from strength to strength in Australia, the Pro Series was designed to complement our existing range by providing consumers with access to naturopathic formulations that are easily available over the counter,” he said.

“We are almost two times larger than the second biggest player in the New Zealand market. The objective was to always replicate the success we’ve had in New Zealand and we’re well on track to do that.”

Go Healthy launched in Australia in early 2018, rolling out more than 60 products into pharmacies nationwide.

“It was a great opportunity to launch an iconic Kiwi brand into the Australian market,” he said.

“We now partner with around 1500 pharmacies in the Australian market. We’ve got a great range, about 100 products and growing.”

Alex said the Pro Series “will sit alongside our regular Go Healthy range and will launch with products across four categories; Sleep and Nervous Health; Joint and Bone; Immunity and General Health”.

Go Healthy Pro Series is available nationally. Some highlights from the range include Pro Ashwagandha Sleep, Pro Immune Support, Pro Saffron Mood, Pro Adrenal Support and Pro Curcumin Active.

Images from the event below. Images www.Scottehler.com.