In celebration of the launch of their new Hytride Flex Concealers, Holme Beauty took to the road on their Holme Coming Tour. Holme Beauty fully kitted out a luxury double decker bus to meet, spoil and connect with their fans.
The activation is yet another testament to the engaging innovations created by Holme Beauty’s founder Hilary Holmes. Touring 10 cities across Australia in 10 days, Holme Beauty brought their popular Back to Basic Masterclasses right to their fans’ door step. In Sydney, the Holme Beauty Tour Bus was parked at the Overseas Passenger Terminal with the Opera House and Harbour Bridge in the background.
The tour was such a success that it was quickly sold out. In addition to getting to meeting the indomitable Hilary and her team, customers were treated to goodie bags, free drinks and snacks and were able to explore the entire Holme Beauty range.
Media and key influencers were also invited to enjoy the same experience and get colour matched for the new Hytride Flex Concealers. I enjoyed a one-on-one session with Hilary Holmes.
The Hytride Flex Concealers are already receiving rave reviews from customers other makeup artists, beauty editors and influencers. Having tried many concealers over the last 20 years, I personally love the hydrating weightless formula that is flexible and grips to my skin. It looks seamless and blends so quickly and well. I believe this concealer will soon be another cult-status product from Holme Beauty.
The new Hytride Flex Concealers come in 15 shades with a buildable medium-full coverage. The concealers took three years and many iterations to come to fruition. Uniquely, the concealers not only conceal but also colour correct and brighten the complexion. As a professional makeup artist with many years of experience in the beauty industry, Hilary wanted to create a concealer that doesn’t dry down nor gets cakey and that would last all day. The result of much hard work, is the Hytride Flex Concealer that is super hydrating and packed with skincare benefits. The concealers were formulated in Korea.
To quote Hilary: “With such a great formula and the range designed around my educational technique of colour correction, paired with brightening I know this concealer will finally liberate a lot of women with their makeup routines!”
The key skincare ingredients of the Hytride Flex Concealer are:
- Vita Freeze – a patented tripeptide complex to boost hydration and strengthens skin; and
- Caffeye-Like Vita – a natural alternative to caffeine to help firm and tighten the skin.
Both active ingredients are derived from plant stem technology.
The concealers are accessibility focused and are made from clean sustainable ingredients. They are cruelty free and vegan. They can be paired with Holme Beauty’s Complexion Cushion and Brush Number Six.
The Hytride Flex Concealer retails for AU$52 each.
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