For the very good reason that it works and is an easy regime to stick to, Invati™ Solutions for Thinning Hair quickly became the best-selling global franchise from Aveda™ The Art and Science of Pure Flower and Plant Essences when it launched in 2012. It is a consistent award-winner internationally and has a 5-star rating on Aveda.com.
With scientific advances Aveda has been able to up the ante on the formulation resulting in 98% naturally derived products in a 3-step system: Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer. Now hair loss is improved by 53%* and hair is instantly thickened when applied just once daily, as opposed to twice a day with the original system. Inspired by Ayurveda, the ancient healing art of India, this system features an invigorating blend of Ayurvedic herbs and helps keep the hair you have longer*.
Cindy Angerhofer – Executive Director, Botanical Research, based in Aveda HQ in Minneapolis, USA attended the Sydney media launch to explain the science. In a nutshell: the invigorating formula features tangerine peel and Japanese knotweed, penetrating the surface to help support hair’s natural keratin, while Aveda’s patented energy ferment and Ayurvedic herb blend (ginseng and certified organic turmeric) invigorate the scalp when massaged in. Certified organic amla leaves the hair instantly thicker with lift at the root.
And it smells of ? A luxurious blend of certified organic lavender, rosemary, geranium and other pure flower and plant essences.
* Reduces hair loss due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.