The key success factor to La Prairie’s growth is their intensive focus on ensuring that their Beauty Consultants are complete experts in their field, and management goes to the ends of the country to support them… personally!
Over five weeks recently, the La Prairie management team flew across Australia and New Zealand to celebrate 30 years of the iconic Skin Caviar collection and introduce a new innovation to La Prairie Beauty Consultants.
Commencing the celebrations in Sydney, the event began with a welcome from La Prairie Managing Director Rosi Fernandez, who recapped on the brand’s success in the Australian market, a success that she credits to the brand’s constant innovations and dedication to exceptional service from the experts in the room. Rosi then reminded the consultants of the brand’s prestigious heritage and story, a story that began with one audacious man of vision, Dr Paul Niehans who believed that rejuvenation – his specialisation – was “not only about adding years to life, but adding life to years.”
Regional Training and Events Manager, Belinda Besant started the training section of the evening by taking the consultants through the celebrated history of Skin Caviar. Launched in 1987, the Skin Caviar collection was a revolution in the skincare industry. It not only provides the skin with unprecedented firming, moisturising and nourishing action, but has elevated sophisticated skincare to a new level of luxury.
The collection continued to innovate and evolve with launches such as Skin Caviar Luxe Cream in 1998, the brand’s bestselling serum Skin Caviar Liquid Lift in 2012 and the revolutionary Skin Caviar Essence-in-Lotion in 2016. Belinda follows this recap with an introduction on La Prairie’s latest caviar innovation: Skin Caviar Absolute Filler, on counters from the 4th of September. Skin Caviar Absolute Filler is a voluptuous moisturising cream designed to target the loss of the volume and substance that gives skin its youthful appearance. Returning lost density, plumping skin while helping to reshape and refine the contours of the face. The moisturising cream offers a rich, unique and bouncy texture and is packaged in an artfully crafted airless dispenser, a single press of the sleek inverted button releasing the perfect dose of cream. Skin Caviar Absolute Filler features La Prairie’s latest caviar technology: Caviar Absolute. Using an advanced technological process of centrifugation, the most potent nutrients found in caviar are captured to create a new form of caviar, a new caviar phenomenon. To celebrate the anniversary, Beauty Consultants were drenched in Skin Caviar gifts, including the new Skin Caviar Absolute Filler, to take home.
ROSI FERNANDEZ, LA PRAIRIE MANAGEMENT AND BEAUTY CONSULTANTS IN SYDNEY