Lancôme is a renowned French luxury beauty brand founded in 1935 by Armand Petitjean and it soon became synonymous with luxury and sophistication.
L’Oréal acquired Lancôme in 1964 and since then, the multinational has nurtured Lancôme’s growth and positioned it as one of its prestigious luxury brands, known for its innovative skincare, makeup, and fragrance offerings.
Lancôme sits under the L’Oréal Luxe portfolio, which is composed of 23 brands of which 19 are global brands, including Kiehl’s, Yves Saint Laurent and Giorgio Armani.
The brand’s iconic products, such as the Advanced Génifique Serum and Teint Idole Ultra Wear Foundation, have gained a loyal following worldwide.
Lancôme unveiled its latest skincare product, Lancôme Rénergie H.P.N. 300-Peptide Cream, at an immersive event held at the Museum of Contemporary Art in Sydney.
Hosted by Australian media personality Jesinta Franklin, the event was attended by Sydney’s social scene, who had the opportunity to explore the power of peptides through a captivating evening of sensory experiences.
Attendees gained insights into the science behind Rénergie H.P.N. 300-Peptide Cream from an expert panel which included insights from dermatologist Dr. Mei-Heng Tan, Vogue’s Mahalia Chang, and Lancôme Australia National Educator Brittany Hanchard.
The patent-pending innovation combines potent ingredients such as hyaluronic acid, pure niacinamide, and over 300 types of peptides, and is a “revolutionary breakthrough in regenerative sciences”.
Guests also enjoyed a light and laser show, interactive content moments, and a three-course sit-down dinner, accompanied by a live acoustic performance by Indigenous Australian singer-songwriter Thelma Plum.
Key guests in attendance included Chancellor of the Australian National University, The Hon. Julie Bishop, model Georgia Fowler, Rebecca Harding, presenter Lucia Hawley, model and presenter Laura Dundovic, digital influencer Holly Titheridge and celebrity makeup artist, podcaster and Retail Beauty contributor Michael Brown.
Images from the event below. Photography by Studio La Tessa.
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