Since its establishment in 1984, Make Up For Ever has been a pioneer in the beauty industry, consistently pushing the boundaries of innovation and artistry.
Renowned for its close ties with professional makeup artists, the brand has become synonymous with cutting-edge technology, revolutionary formulas, and artistic advancements.
These collaborations have not only fuelled the brand’s growth but have also democratised professional-grade makeup, making it accessible to everyone.
Central to the brand’s ethos is a commitment to education and knowledge sharing. This is epitomised by its network of Make Up For Ever Academies, stretching from Paris to Shanghai.
Each year, these academies produce 1300 graduates, embodying the brand’s values of diversity, creativity, and the transmission of savoir-faire.
The brand recently launched its latest product in the HD Skin Foundation range – the HD Skin Hydra Glow Foundation. This new foundation promises not just coverage, but a lightweight, hydrating experience that leaves the skin luminous and radiant.
The new foundation moisturises, plumps, and radiates the skin, making it an ideal choice for all skin types, including normal, dry, mature, and sensitive skin.
Gary Davey, Make Up For Ever ANZ Brand General Manager, said: “We are thrilled to unveil the launch of our HD Skin Hydra Glow Foundation. By seamlessly combining the expertise of both makeup and skincare, this evolution will take our HD range to new heights and is a testament to the brand’s commitment to continuous innovation. It will transform the way you experience and wear foundation, allowing you to embrace a new level of radiance and achieve a flawless complexion this year.”
Available in an inclusive spectrum of 38 shades, the foundation is now exclusively available at Sephora, both online and in stores.
Images from the launch event below:
