MCoBeauty expands skincare range and ventures into US market with major retailer negotiations

MCoBeauty, a prominent name in Australia’s beauty industry known for its cost-effective yet premium products, has embarked on a strategic expansion initiative, which includes plans to launch in the US.

The brand is taking a significant leap forward by launching into the highly competitive US market and currently has ongoing negotiations with two major retailers, according to ModelCo and MCoBeauty founder and CEO Shelley Sullivan.

In a move aimed at solidifying its market position and catering to a broader customer base, MCoBeauty has also extended its highly successful skincare range with a new collection of high-impact products.

Shelley unveiled the brand’s plans over breakfast at The Boathouse, Rose Bay.

“We’re excited to announce our expansion into the US market and negotiations with major retailers,” she said.

“Stay tuned for our upcoming colour launch featuring 65 new SKUs. As we continue to grow, we’re committed to listening to our customers. Their feedback led us to revamp our skincare range, offering categories and skin-specific products. While some items are manufactured offshore in Korea, we maintain our commitment to quality at affordable prices.”

Recognising the growing demand for comprehensive skincare solutions and the desire among customers for easily navigable routines tailored to individual skin needs, MCoBeauty has introduced five additional skincare categories alongside its existing Everyday range.

“Today, we introduce five additional skincare categories to accompany our existing Everyday range,” Shelley said.

“A Clear line for pore cleansing, a Glow range with potent vitamin C, a Hydrate line for dehydrated skin, Age Resist to bring back that youthful glow by targeting wrinkles, and an SPF collection.”

This strategic diversification allows MCoBeauty to target a wider spectrum of consumers.

It is available for online purchase through MCoBeauty’s official website and also at prominent retail outlets, including Woolworths, Big W, and select Chemist Warehouse locations.

Images from the launch event below: