Napoleon Perdis unveiled its Naughty & Nice 2020 Holiday Collection over a festive Zoom.
Before the event, media and influencers were sent a press pack which included products from the new limited-edition collection, as well as a cocktail making kit.
Guests were invited to make cocktails under the guidance of mixologist Kurtis Bosley and create ‘Naughty & Nice’ beauty looks for the festive season with Australian celebrity make-up artist Jade Kisnorbo.
Social media star Pia Muehlenbeck, who boasts 2 million followers on Instagram, hosted the event.
“We’re going to be embracing our naughty side and embracing our nice side and leaning about the new collection from the experts,” she said.
Pia said she had been a fan of the brand for many years and in days gone by it was the go-to brand for any girl going to the school formal.
Napoleon Perdis was founded more than 25 years ago, and its cult products have stood the test of time in the ever-changing and expanding cosmetic landscape.
Before the makeup master class began, Chloe Schoemaker, Napoleon Perdis marketing manager – omni channel, said each piece in the Naughty & Nice 2020 Holiday Collection was selected because it was “fun” but also because they were all “makeup essentials for the holiday season”.
Jade then led the makeup class, taking users through a variety of looks using all the new products in the collection.
Some of the highlights form the Naughty & Nice 2020 Holiday Collection include:
- Naughty & Nice Eye Palette – 20 ultra-luxe shades in one pure colour injection palette.
- Happy Holla Day 10-piece Brush Set – Vegan and designed with both the makeup beginner and expert in mind to deposit, blend, shade, smudge, highlight and more.
- Prime and Proper Brush & Primer Set – A double line-up of the cult classic Auto Pilot Pre-Foundation Skin Primer.
- Holy Highlights Patrol Palette – A Limited-edition 3-in-1 highlighter palette.
More are to be release in the lead up to Christmas.