Australia’s leading trade show for natural and organic products, Naturally Good Expo, is inviting the next wave of natural beauty innovators to enter Pitch Fest 2025—an exciting opportunity for emerging brands to present their products to industry experts, potential buyers, and media. Taking place on May 26 at ICC Sydney, the live competition is a cornerstone event of the expo, known for helping launch and accelerate some of Australia’s most exciting natural and wellness-focused businesses.

With a prize package valued at over $10,000, Pitch Fest 2025 is designed to offer real value and exposure to the winning brand. The prize includes a 3x2m stand at Naturally Good 2026, comprehensive marketing support and media coverage, a dedicated feature article and interview, and 1:1 feedback sessions with a panel of industry professionals. Finalists will deliver a four-minute pitch live on The Pulse Stage, with immediate feedback from the judges—giving them the chance to not only win but gain valuable insights to refine and grow their business.

Beauty and wellness brands that prioritise clean, natural, sustainable, and innovative formulations are especially encouraged to apply. With consumer demand for natural beauty at an all-time high, the expo team is looking for forward-thinking products that stand out for their authenticity, ingredient integrity, and impact. Applications are open from March 11 to April 4, with finalists announced on April 24.

Previous Pitch Fest winners have gone on to achieve major success in the industry. Last year’s winner, Neon Goat, founded by Jackie, will return to this year’s show at stand B16, crediting the competition as a game-changing moment for her brand. Other success stories include Compassion Creamery’s oat crème cheese, which now features on menus at Canva and Buddha Bowl Café; I Am Grounded, whose founders gained their first in-person industry exposure through the event; and Swag Australia, which went on to secure a deal on Shark Tank.

The 2025 judging panel includes Anna Subritzky, founder of ACS Consulting; Brian Nasr, founder of Healthy Food Crew; and Lisa Crawford Jones, director of Tomorrowstory—each bringing expertise across brand strategy, retail, and product development.

The Pitch Fest is free to attend for all registered Naturally Good visitors and promises to be a dynamic showcase of the best emerging talent in the natural product space. For brands committed to clean beauty, sustainability and innovation, this is a rare opportunity to connect directly with industry leaders and take their brand to the next level. Applications are now open at the Naturally Good Pitch Fest website.

Read the AUTUMN ’25 issue of Retail Beauty below:

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