YOUR CLIENTS AND TALENT ARE THE BEST FORM OF ADVERTISING. ARE YOU GOING THAT EXTRA MILE TO ENSURE THEY SPREAD THE WORD ON YOUR BEHALF TO FRIENDS AND INDUSTRY?
MAGAP CEO MELANIE BURNICLE SHARES WITH YOU HOW SHE LOOKS AFTER HER CLIENTS TO ASSURE THEY WILL ALWAYS BE REPEAT BOOKINGS. HERE ARE HER TOP THREE TIPS FOR NURTURING CLIENTS AND TAKING YOUR CUSTOMER SERVICE TO THE NEXT LEVEL.
1. UNDERSTANDING YOUR CLIENT’S BRIEF
The key to understanding a brief is to really listen to your client.
The importance of what you have as a skill set as a makeup artist is invaluable and you will have a vision of how you can achieve and deliver on a brief. Once you have heard the brief ask questions in relation to the brief, remember that nobody describes a look the
same way as you might in your head. For example, a makeup artist might hear smoky eye and think dark strong and bold and your client may be thinking that this is a soft look using neutral tones. Open the conversation so you really get to understand what your client is after. The mood, the spirit, her vision.
2. ALL ABOUT THE ENERGY!
Everyone and every day is different, so the best thing you can do is quickly assess what kind of energy the person in your makeup chair requires. Some want you to boost their energy with excited chatter, others may need calming energy and some will be nervous and may need some reassurance. Being confident and intuitive as an artist and acknowledging the energy of the person in your chair and looking after their particular needs on an emotional level, they will always be grateful and loyal. I have had such amazing experiences with celebrities, brides, actresses and models each with different emotions at different times and everyone deals with nerves differently. When you are prepping makeup on people they are either about to go on set, red carpet or an important moment in their personal lives. If you can mentally have them feeling great as well as looking great on the exterior with your skill set you will have a very loyal client for a long time. I remember working with someone who I admired and I was so excited to have them in my chair and so many questions racing around in my mind. I asked, “how are you?” they said, “exhausted I haven’t had any time to myself in weeks”. My response was “well you have an hour in my chair how about you close your eyes and relax and I will let you have some quiet time and when I need you to open your eyes for the makeup I will let you know.” We hardly spoke the whole shoot. That client has now booked me on every campaign, photo shoot, and TV Commercial due to the fact that I gave them what they needed in that moment. I looked after them with my makeup skills but also took it to another level and looked after them emotionally in that moment.
3 LITTLE ADDED BONUSES
When I start with the person in my chair I take a couple of minutes to massage in an amazing serum to the face during the skin prep. Ensuring to massage the temples, brow bone and cheeks as though they were in an amazing facial pampering to release tension in the face (I use Lionesse white pearl serum). It allows you to gain their trust by calming them whilst confidently massaging. I also use aromatherapy sprays (Hanako Therapies) which can be lightly spritzed over the client or over myself as an artist. It can help set the tone and work to create the right energy.
BY MELANIE BURNICLE, MAGAP CEO
What is the Makeup Artist Guild Asia Pacific (MAGAP)?
When no one else will, the Makeup Artist Guild Asia Pacific (MAGAP) will unite, nurture and empower makeup artists. It’s the trusted voice for the makeup community; aiming to unite all genres of makeup artists in the Asia Pacific region. So, whether you work on film, TV, magazines, on counter or bridal makeup, the Makeup Artist Guild Asia Pacific (MAGAP) has your back. It will strive to nurture and grow the makeup artistry community through education, communication and networking. And to empower makeup artists, the Makeup Artist Guild Asia Pacific (MAGAP) will celebrate their achievements through the Makeup Artist Guild Asia Pacific (MAGAP) awards program, launching in 2018.
Join our community of makeup artists to learn more about how to make your makeup artistry business thrive. Head to www.themagap.com sign up to receive up to date information on your industry.