There are several active ingredients that can fade areas of pigmentation and hyperpigmentation.
These include vitamin C and niacinamide, according to Medical News Today, which states that vitamin C can bind to melanin, reducing melanin production and addressing hyperpigmentation, while niacinamide could reduce hyperpigmentation when researchers used it as part of a blend.
Olay recently combined the two ingredients for the launch of its Niacinamide + Vitamin C Collection.
As one of the brand’s “biggest scientific breakthroughs” in the last 10 years, this range is powered by its bioavailable technology, penetrating 10 layers deep+ to correct the look of uneven tone and texture for visibly brighter skin.
David Khoo, Procter and Gamble Principal Skincare Scientist, said the range “harnesses the power of ethyl ascorbic acid, a powerful and shelf stable form of Vitamin C that protects against damage, brightens skin and boosts collagen production”.
“The key ingredient niacinamide protects the skin’s barrier and reduces fine lines and wrinkles, while peptides and lactic acid regenerate the skin’s surface and smooth skin’s texture,” he said.
Olay brand ambassador and influencer Martha Kalifatidis said she was “floored” by the brand’s manufacturing process.
“I had a zoom meeting with them (Olay) and they presented me with all the new things they were doing globally and locally, as well as a virtual tour of the labs and some BTS, product testing results etc and I was floored. I was so impressed I couldn’t wait to tell everyone about it.”
The range includes Olay Niacinamide + Vitamin C Super Serum, Olay Niacinamide + Vitamin C Moisturiser, and Olay Niacinamide + Vitamin C Eye Cream.
The dermatologist-tested collection is formulated without parabens, phthalates, synthetic dyes or mineral oils and is available at Priceline, Chemist Warehouse, Coles and Woolworths.