The inaugural Priceline store emerged in 1982 within Victoria’s Highpoint Shopping Centre and now, a network of over 470 Priceline outlets spans the nation.

 The Sister Club of Priceline boasts an impressive membership of eight million, solidifying its status as Australia’s largest loyalty program for health and beauty.

Today, Priceline Pharmacy unveiled the victors of the 2023 Health & Beauty Awards, determined through customer votes.

With more than 30,000 Australians participating, these awards celebrate the standout beauty, health, and wellness products obtainable at Priceline’s widespread network.

Head of Marketing at Priceline Pharmacy, Gabrielle Tully, said: “The Health & Beauty Awards have injected a fresh spark into our winter campaign, which traditionally centres on remedies for coughs and colds. This initiative motivates customers to explore new options, secure in the knowledge that these winning products have been endorsed by their peers. With over half a million votes cast, customers can confidently venture to their local store and explore novel items that have garnered approval from fellow Australians.”

One of the most notable accolades, the Most Iconic award, was claimed by Lucas’ Papaw Ointment With Lip Applicator, backed by an astonishing 13,500 votes. Impressively, this product enjoys a sales rate of one tube every 2 minutes at Priceline Pharmacy*.

The title of Best Vitamin was secured by Ostelin Vitamin D 1000IU – D3 for Bone Health + Immune Support, boasting a remarkable feat of selling over 300 bottles daily*.

Recognised for its excellence, the Maybelline Lash Sensational Sky High Mascara Blackest Black triumphed as the Best Lash & Brow product, garnering an impressive 10,500 votes. A testament to its popularity, Priceline sells more than eight Lash Sensational Sky High Mascaras in Blackest Black every hour*.

To extend the celebration, Priceline’s Health & Beauty Award recipients will be prominently featured in-store and online for the upcoming year, receiving visibility across digital and print media platforms.

Additionally, these winners will be showcased on Priceline’s active social media channels.

Priceline Health & Beauty Award winners

  • Most Iconic: Lucas’ Papaw Ointment With Lip Applicator 15g
  • Best Cleanser: CeraVe Hydrating Cleanser 236mL
  • Best Serum: The Ordinary Niacinamide 10% + Zinc 1% 30mL
  • Best Lash & Brow: Maybelline Lash Sensational Sky High Mascara Blackest Black 7.2mL
  • Best Hair Colour & Styling: Batiste Eden Bloom Dry Shampoo 350mL
  • Best Sunscreen: La Roche-Posay Anthelios Invisible Fluid SPF 50+ 50mL
  • Best Face Moisturiser: The Ordinary Natural Moisturising Factors + HA 30mL
  • Best Body Moisturiser: Ego QV Ceramides Moisturing Lotion 350mL
  • Best Beauty Dupe: Maybelline Instant Perfector 4-in-1 Glow
  • Best Tanning: Bondi Sands Aero 1 Hour Express 200g
  • Best Foundation & Tint: L’Oréal Paris True Match Nude Plumping Tinted Serum 30mL
  • Best Haircare: Hask Argan 5 in 1 Leave-in Spray 175mL
  • Best Nail: Sally Hansen Complete Care 7 in 1 Treatment 13.3mL
  • Best Newcomer: Maybelline Superstay Vinyl Ink Longwear Liquid Lipstick 4.2mL
  • Best Vitamin: Ostelin Vitamin D 1000IU D3 for Bone Health + Immune Support 250 caps
  • Medicine Cabinet Must Have: Hydralyte Orange Effervescent Electrolyte 20 Tabs
  • Best Lip: Revlon Colorstay Suede Ink Lipstick Gut Instinct 2.5g
  • Best Face Prep & Set: e.l.f Power Grip Primer 24mL
  • Best Bathroom & Personal Care: Scholl Velvet Smooth Electronic Foot Care System Pink
  • Best Fragrance: Marc Jacobs Daisy EDT 100mL

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