Priceline Pharmacy showcased its unique combination of health and beauty expertise at the 12th Beauty Prescription Live event, announcing exciting new launches and revealing a refreshed brand identity. At an intimate breakfast gathering, guests were treated to a preview of the new Priceline branding, which leverages its trusted role as a health expert while continuing to lead in beauty products and services. The refreshed brand is set to roll out later this month.
Among the highlights was the announcement that Bubble Skincare, a Gen Z favourite with a massive TikTok following, will make its Australian debut exclusively at Priceline stores on October 10. Bubble joins other high-demand, cult beauty brands such as K-beauty sensations Innisfree and Beauty of Joseon, as well as female-founded brands Yours Only and Daily Skincare, all launching into Priceline soon.
Retail Director, Richard Pearson, said Priceline was investing in a refreshed brand and leading health and beauty products to cement its place as Australia’s leading health and beauty retailer.
“Nobody else in the market offers the combination of health expertise and beauty experience – at an affordable price point – that Priceline Pharmacy does,” Richard said.
“Being the preferred retailer to launch a brand like Bubble into the Australian market is testament to Priceline Pharmacy being regarded as the place to launch new and exclusive brands that appeal to a wide range of Australians. With value being top of mind, we are also investing in new and exclusive offers for our nine million Sister Club members as well as our expanding private label range.”
Priceline Pharmacy’s Head of Beauty, Jenna Edebohls said that in addition to considerations around value, cultural trends were having a huge influence on consumer shopping behaviour.
“We have really seen the pop culture influence this year with glitter-based product sales going through the roof during Taylor Swift’s Australian Eras Tour, and at the time of Sabrina Carpenter’s launch of Espresso we saw a noticeable increase in blush sales.”.
The Beauty Prescription Live event also offered a glimpse into which products are trending in Priceline’s 470 stores and online. Over the past year, the pharmacy chain launched 1,800 new products. Standouts include the No7 Future Renew range, which has become the top-selling franchise for No7, JSHealth Advanced Magnesium+ powder, and tbh x Matildas pimple patches. Billie Eilish 3 has also seen major success, becoming the second fastest-selling fragrance of the last quarter.
Priceline revealed some impressive statistics during the event:
- One skincare product is sold every 1.7 seconds.
- One makeup product every 2.2 seconds.
- One haircare product every 3.8 seconds.
- One vitamin or supplement every 7.7 seconds.
- One fragrance every 24 seconds.
In addition, Priceline dispenses two prescriptions per second, underscoring its role as both a health and beauty powerhouse in Australia.
Ricky Allen, the former anti-ageing and special beauty projects editor for Vogue Australia and regular Retail Beauty contributor who attended the event, shared her excitement: “Priceline’s Beauty Prescription Live is always such a fun and educational event. It’s a chance to connect with amazing brands and see firsthand what’s coming to the market. The exclusive launches, like Bubble, are really going to resonate with consumers. It’s amazing to see Priceline continue to push the boundaries and bring global beauty trends to Australia.”
More than 200 media and content creators – as well as a number of Priceline Pharmacy’s in-store Beauty Advisors – attended the Beauty Prescription Live showcase featuring 61 brands, including 12 exclusive to Priceline Pharmacy including Umberto Giannini, No7, iLLi, Kynder, SVR, Revolution Beauty, Tanologist, MP Cosmetics and Biosource.
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