As more pharmacy shoppers look for skincare with a natural and cruelty free offering, Australian brand, Raww delivers Super Hydrate-ME skincare range. The Raww brand was created in 2018 by Australia’s Total Beauty Network (TBN) company and uses the power of superfoods to achieve a glowing complexion, naturally. In line with the accessible ethic of Raww, the price range is $19.99 – $29.99 with the serums and oils all $34.99.
Built for the pharmacy and health retailer, Raww supports its stockists with product education to make in-store customer engagement more meaningful. Raww trainers are located across Australia.
The Super Hydrate-ME range features six products including an oil and cream cleanser, day cream, night cream, eye cream and facial mist that are all designed for intense hydration as well as four new serums and oils that complement the range for a tailored skincare experience.
The Raww skincare range is designed for not only the consumer looking to reduce the visible signs of ageing , but also consumers who are purchasing skincare on behalf of their tweens and teens. Parents are becoming more cautious about what their children are putting on their skin and are looking for natural products that actually perform without the harsh chemicals – making the range perfect for the whole family.
The new Day Warrior Light Face Oil a hero product within the range, containing natural blue light blocker.
When asked about the new range Senior Brand Manager of Raww, Elise Synnott says:
“The demand for natural, effective skincare has never been more apparent. At Raww we use the benefits of natural ingredients and powerful superfoods including Wildberry Harvest, a unique combination of Australian super-berries, to ensure that what people are putting on the outside, is just as good as what they are putting on the inside”.
“It was important for us as a brand to not only cater for the Pharmacy and Health shopper, looking for natural products for themselves, but to have an offering on the market that’s safe for their family to use as well. This market is huge for us as the health-conscious shopper category is in significant growth year on year.”
This range is Certified Cosmos Natural, cruelty free and vegan, giving consumers peace of mind that independent testing has been conducted, and can be assured that natural means natural.