The following article was taken from 61st issue of esprit Magazine Australia. Click HERE to subscribe for more exclusive articles.
Following on from the interest we received from our April issue Buyers Lists, we have again gathered the diverse, iconic and intriguing best sellers and personal favourites from Australia’s beauty-junkie Retail Buyers.
My Chemist Warehouse Group
Speaking for My Chemist Warehouse Group is National Category Manager – Fragrance and Beauty Albina Reale.
Flower Beauty Cosmetics – If you haven’t familiarised yourself with Drew Barrymore’s gorgeous beauty brand, Flower Beauty, it’s time you did! The award-winning actress launched the range five years ago and it has been quietly but steadily gaining a cult following ever since. The best part? Everything is under $15. Everything. Despite the price tag, though, the collection is formulated with the highest-quality ingredients.
Elle L’edition – New Elle L’edition fragrance, created by Elle Magazine, is a symbol of style and the art of living. It represents the modern contemporary woman and perfectly captures the Elle brand attitude. This fragrance will captivate you immediately through its delicious citrus and fruity floral top notes. We are really looking forward to adding this fragrance to our existing fragrance portfolio in August this year.
Mercedes Man Grey – Inspired by the Middle East, new Mercedes Man Grey will appeal to every man. The fragrance notes are deep, warm and gently intoxicating. The iconic bottle with the Mercedes symbol represents style and luxury that everyone can now enjoy. Mercedes Man Grey will launch just in time for Father’s Day (Sept. 1st) this year.
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My Organics Hair Colour – It’s time to get excited about the new My Organics Hair Colour range. It’s one of the least toxic hair colours on the market, making it safe to use during pregnancy and breastfeeding and for consumers with autoimmune problems. But what makes this hair colour truly special is the formula. It doesn’t contain any Resorcinol, the hormone-disrupting chemical found in many hair dyes. What about the results? Enjoy 100% grey coverage and the added benefit of shiny healthy hair thanks to the Aloe, Ginseng, Sunflower & Cranberry Oil delivery system.
Bondi Sands – It’s official, Bondi Sands is the number 1 tanning brand in Australia, and we stock it in all our Chemist Warehouse stores. We are excited to welcome this award-winning tanning and SPF brand to our stores and online and really enjoy working with the Bondi Sands team to bring new innovations to our customers.
OH K! Masks – What’s not to love about the OH K! Korean brand that brings us innovative skincare housed in adorable packaging. OH K! brand uses ingredients that harness the latest innovations for the best results. We are proud to stock OH K! and have recently launched seven exciting face and eye masks into our new MASK BAR in every Chemist Warehouse store.
Terry White Chemmart
Speaking for Terry White Chemmart is Category Development Manager Debby White.
Designer Brands – This pharmacy-only, vegan, not-tested-on-animals brand is one of our star performers. These guys take the latest trends from markets worldwide and re-imagine them into affordable products that every Australian woman can buy. My favourite? The Blur primer. At just $14.99 this primer really does “blur out” lines and skin inconsistencies, a staple to my makeup routine.
Natio – Since 1992, Natio has been addressing skincare needs across Australia and with the launch of their new colour cosmetic range have taken the brand to a whole new level. The range is all about “plant-based beauty” and specifically designed for the contemporary customer. I adore their Rosewater Range and the Antioxidant Serum is a much loved real favourite.
Revlon – This brand started in pharmacy (or drug-stores if you are American) in the 1950s and continues to “anchor” our Beauty Wall. The Revlon team strive to deliver exceptional customer service while being on trend and so, so innovative with their products. Hard to choose a fave product – every time I visit their stand, I seem to find a new one.
Coty Luxury – Apart from distributing some of our very best-selling fragrances like Marc Jacobs (my favourite), Burberry and Calvin Klein, Coty Luxury is the real deal when it comes to looking after their stockists, and I’m happy to say our sales reflect that commitment.
Maybelline – The Maybelline brand is at the forefront of what the next “big thing” will be. They were the first with products like Brow Tattoo and Fit Me Setting Powder. Maybelline understand what’s happening on the runway and can convert that to a product on their stand within a heartbeat… the new Lemonade palette is a perfect example – divine!
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Frostbland for Ardell – The Frostbland company represents several international brands and is a long-term supply partner. We deal with them across a few categories, but by far the biggest part of our business is the Ardell Lash range. The largest selling lash range in Australia by far, and certainly in my opinion the best. Their new magnetic lash range makes lash application so easy…even for “women of a certain age” like me!
Clinique – We opened our first Clinique account over 25 years ago and our business with them, and their big sister brand Estée Lauder continues to grow. We enjoy a wonderful relationship with them and the teams from both power house brands are committed to increasing their prestige cosmetics business with TerryWhite Chemmart. My new favourite product must be Clinique iD Dramatically Different Moisturizer – customise don’t compromise!
Ultra 3 – I love that Ultra 3 are so supportive of the pharmacy channel. They have been servicing pharmacy accounts for decades – a testimony to how much our customers love their products. The brand really works hard at bringing the latest innovations to the market at an entry price point. And, their new mask range is incredible, they give great results for less than $6.00!
Napoleon Perdis – We have been a very proud stockist of the Napoleon Perdis brand for over 10 years, and the brand’s current problems aside – this Australian brand icon sets a benchmark for innovation, theatre and customer experiences. A much-loved brand that we all want to see grow and prosper.
Nude by Nature – The team at NBN calls their brand “makeup that is good for you”- formulated with 100% natural ingredients, this range celebrates its 10th birthday in Australia in 2019. They recently launched Flawless Liquid Foundation and for anyone that hasn’t tried this yet, you should. The finish really is flawless – and it was one of the most successful launches TerryWhite Chemmart had in 2018, so there must be many customers out there that agree with me.
Feature image courtesy of iStock.