Clairol Nice’n Easy Repair was developed after research showed that for women the #1 barrier to colouring their hair is fear of damage. The new Nice’n Easy Repair features cutting edge hair colour technology that works its magic by strengthening and repairing hair with every use, resulting in stronger, more beautifully coloured hair.
As a world-leading home hair colourant, Clairol Nice’n Easy is perfectly positioned to power its R&D efforts into just this potential barrier to buying. Clairol Nice’n Easy Repair works its magic at the source to strengthen and restructure hair every time she colours.